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Translation and Culture




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Into Brazilian Portuguese: Culture and the Translation of The Glass Menagerie
The present article aims at discussing the cultural aspects involved in the translation of the play "The Glass Menagerie," by Tennessee Williams, into Brazilian Portuguese. Anchored by the definitions of culture (Albó, 2005), interculturality (Walsh, 2001), and translation (Arrojo, 1992), we intend to demonstrate how the concepts of "the fourth wall" and "cultural domains" influence the way translators convey the meanings from one language to another...
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Ideological Interference in Translation: Strategies of Translating Cultural References
This research investigates the differences in the strategies of translating cultural references in western novels before and after 2000 in Taiwan. The findings are used to explore the close relevance of strategic differences to ideological impacts as one of the variables that affect the translation result. A total of 200 cultural references, extracted from two sets of seven novels published before and after 2000 in Taiwan, are analyzed to demonstrate the strategic difference...
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Cultural Approach to Translation Theory
In 1990 André Lefevere and Susan Bassnett move theory beyond linguistic studies and ST/TT comparisons to examine the way culture effects translation. Translation, History and Culture takes into account the influence of the publishing industry on ideology, discusses feminist writing, examines translation in the context of colonization, and sees translation as rewriting...
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Cross-Cultural Context Ambiguities Case Study: Polish and English Commercial Advertisement Translation
Brand marketers and advertisers are nowadays the biggest practitioners of intercultural communications, since aggressive commercial promotions and media are on a quest to reach even the most secluded communities if are perceived as potential new markets. This intercultural study assesses the impact of cultural implications in marketing translation of commercial advertisements on its international audience, the transfer of culture-bound concepts, the technique used to transfer these concepts from the source language into the target language, variations in meaning, and variations in tone...
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The Untold Sixties - When hope was born an Insider's Sixties on an International Scale
When Alex Gross suggested that I review his book, I told him about my misgivings: I was not in the US during the 60s, I've never participated in radical political movements, and know nothing or almost nothing about most things Alex is an expert in—art, theater, journalism, and Chinese medicine, among other things. He sent me the book anyway and, to my surprise, I found it spellbinding to the point that I could barely force myself to put it down before I had gone through its 700 pages...
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Translation – tool in the process of cultural globalisation
People have always been living in a world governed by changes, either self-imposed, as the direct or indirect result of evolution and progress or externally imposed, by different social, historical, cultural factors. Each of the cases implied people understanding the need of circulation, communication of ideas, information, knowledge from one culture to the other and back, i.e. synchronisation to the „atmosphere” of the epoch, from all points of view that actually make a difference...
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On the Translation of the Taboos
Translating the cultural terms can be a difficult task. Facing cultural differences in translation, Nida (1964, p. 130) believes in equal importance to both linguistic and cultural differences between the SL and the TL and concludes that "differences between cultures may cause more severe complications for the translator than do differences in language structure". Taboos are the cultural terms, translation of which is definitely difficult and controversial to some translators. This difficulty may be because of the differences between different cultures, religions, and beliefs. There are different ways to translate a taboo from one language into another one. This paper suggests some ways to translate the taboos...
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Cultural Untranslatability
This paper proposes a possible concept of 'cultural untranslatability' in translation, focusing on what it is, how important it is, and when it occurs. The paper first explores cultural concepts for understanding of culture. The second part examines Hofstede's cultural dimensions and establishes an experimental definition of cultural difference. Drawing on actual translations between English and Japanese, the third part discusses the importance of the concept. Finally, it considers under what circumstances such untranslatable items are de facto culturally untranslatable, borrowing the concept of translation norms...
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The Cultural Transfer in Anime Translation
Nowadays the term anime, meaning cartoon in Japanese, has become of common usage in the international context. Originally it was coined from the English term animation, and then adapted to Japanese phonetics. Since the U.S. début of "Astro Boy" in 1963, the anime industry has continued to expand all over the world. It is no longer a sub-culture for a small group of fans…
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Cultural and Linguistic Equivalence in Translation
This study is to find those factors which determine the equivalence in translation. The ideas of the prominent and distinguished scholars will be defined and elaborated. On the basis of those ideas, the final conclusion will be made …
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Translating Culture-Bound Elements in Subtitling
One of the most challenging tasks for all translators is how to render culture-bound elements in subtitles into a foreign language. Indeed, not much attention has been paid to this problem by translation theories. According to Newmark: "Translation is a craft consisting in the attempt to replace a written message and/or statement in one language by the same message and/or statement in another language" (Newmark, 1981:7). However, with culturally-bound words this is often impossible. Indeed, the meaning which lies behind this kind of expressions is always strongly linked to the specific cultural context where the text originates or with the cultural context it aims to re-create…
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The Contact between Cultures and the Role of Translation and the Mass Media
This paper aims to discuss several questions related to the relationship between culture and the role of audiovisual translation and the mass media. In our time most cultures do not constitute closed entities. They are rather entities that, to a greater or lesser extent, are interrelated partly thanks to the mass media. The fact that different cultures get in touch with each other by means of, for example, the audiovisual media allows a cultural contagion…
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Linguists and Culture Experts at a Crossroad: Limitations in Formulating an Experimental Translation Theory
Theories of translation linked to linguistics and cultures have been proposed to take care of an adequate mediation in translating. These theories attempt differently to remove cultural and linguistic barriers between languages and communicate appropriately the intended message of the source text. In view of the differences and similarities between the linguistically and culturally oriented approaches, we shall attempt to study the limitations of these theories to help translation and the emergence of alternative theories…
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The tradition of Translating the Rubaiyat of Khayyam - An Approach to Culture Specific Terms
As the linguists and the translators argue, there are some words- calling culture specific terms which are rooted in the culture of any nation and country. Since there are often so many culture specific terms in poems, translating these terms and transferring them from one language to another one having two different cultures is a difficult process. Transferring of culture specific terms from one culture to another and understanding them by the target audience in the target culture is dependent on having familiarity with the source culture and traditions…
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Cultural Translation
Culture and intercultural competence and awareness that rise out of experience of culture, are far more complex phenomena than it may seem to the translator. The more a translator is aware of complexities of differences between cultures, the better a translator s/he will be. It is probably right to say that there has never been a time when the community of translators was unaware of cultural differences…
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April is Multicultural Communications Month
Multicultural communications may seem difficult at first - differences in languages, backgrounds, customs and the like all seem a challenge. By learning more about our different cultures, it becomes easier to interact. We are dedicating the April issue of E-Buzz to this cause…
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Connotation and Cross-cultural Semantics
Connotation is one of the most pervasive categories of literary and non-literary discourse, and is, therefore, strongly enmeshed with culture. In this paper, connotation will be tackled from as board a perspective as possible so as to include literature, art and linguistics - in other words, culture at large…
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Translating Law Texts is Translating Culture
A good translator of legal texts must not only master legal jargon, he or she will also be required to know the history of continental Europe and of England. The common law and civil law legal systems are the two main systems of the western world. No literal interpretation of these terms would be comprehensive, as it is impossible to embrace all of the associated meanings, concepts and cultural heritage in a mere two words…
English Portuguese

Culture et espéranto
Le terme «culture» exprime une notion complexe, recouvrant des éléments qui appartiennent au domaine des connaissances, à celui de la sensibilité, esthétique ou affective, et à celui de la mentalité. Il peut s'appliquer à une personne ou à une vaste collectivité. On dit d'un être humain qu'il est cultivé lorsqu'il a atteint un niveau suffisamment élevé dans les trois domaines. Si ce n'est pas le cas, on parlera d'érudit, d'expert, d'esthète, d'esprit ouvert, mais non de personne cultivée
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The Implication of Culture on Translation Theory and Practice
Related to translation, culture manifests in two ways. First, the concept or reference of the vocabulary items is somehow specific for the given culture. Second, the concept or reference is actually general but expressed in a way specific to the source language culture. In practice, however, it is suggested that a translator should take into account the purpose of the translation in translating the culturally-bound words or expressions. The translation procedures discussed should also be considered…
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Results of Poor Cross Cultural Awareness
Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can eventually lead to blunders that can have damaging consequences …
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Internet and Cultural Concepts from a Translation Perspective
In the past 14 years Romania has witnessed a constant technological boom that has had an impact on a variety of domains, such as industry, economy, education, mass media, politics and other important systems. A case in point is the personal computer, which has become an irreplaceable tool involved in almost all activity areas, among which educational and mass media systems are continuously benefiting. Consequently, new concepts, such as the well-known multimedia technology, user-friendly systems, Internet, Web technologies, cyberspace communities and virtual reality, have been introduced to Romanian culture…
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Linguistic and Cultural Issues in Literary Translation
The article is a discussion of a case study of translating a short story from Arabic into English. The discussion revolves around the translation process and its reconstruction focusing on some of the linguistic and cultural issues encountered in the original and how they were resolved in the translation …
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Cultural Elements in Translation - The Indian Perspective
One language cannot express the meanings of another; instead, there is a distinction between the meanings built in and the meanings that must be captured and expressed. In this sense, different languages predispose their speaker to think differently, i.e., direct their attention to different aspects of the environment…
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The Very Heart of English? Reflections on culture, fluency and the native speakers head prompted by the LDELC
LDELCi.e. The Longman Dictionary of English Language and Culture (Longman, 1992a) can, if we are to believe claims made about it in the DELC information leaflet, get to "the very heart of the English Language" (Longman, 1992c) (sic) and "into the head of the native speaker." The definite articles followed by singular noun forms alert the careful reader: there is no place for ambiguity or plurality here. There is "the English language," or even "the Language," we can get to the heart of. There is also the native speaker, perhaps even the Native Speaker, whose head we can peep into, courtesy of Longman Publishers…
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Translation and Culture
The term 'culture' addresses three salient categories of human activity: the 'personal,' whereby we as individuals think and function as such; the 'collective,' whereby we function in a social context; and the 'expressive,' whereby society expresses itself. Language is the only social institution without which no other social institution can function; it therefore underpins the three pillars upon which culture is built…
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Technical Transference or Cultural Adaptation: Songs in Translation
Werner Winter has defined the work of a translator as the work of an artist who is asked to create an exact replica of a marble statue but who cannot secure any marble. The challenges and frustrations are indeed great, and these might be doubled in size when the translator has to work with song lyrics for these represent a crossover between oral and written genre. As Hervey tells us, the translator will have to start with a recorded ST in an oral medium, then transfers it to the use of written transcript, and ultimately composes a TT which has to be a script suitable for oral performance…
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