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Articles for Freelance Translators and Other Freelancers
Working as a Freelancer
Search Engine Optimization




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How to Optimize Your Site: 10 Steps
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site
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SEO Tools
Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients - but we all use them. Very often I get asked what tools people should use if they're looking to optimize their own sites and what resources they should use to keep up with the latest going's on…
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Multilingual SEO: Is its lack hampering your business's growth?
Businesses are often excessively cautious and feel paralyzed when presenting themselves in foreign languages. There are many misconceptions when it comes to translating corporate websites and SEO (search engine optimization) in particular is not well understood
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How to Obtain Top Spots in Google
Of course, obtaining the number one spot is best, but I will settle for the top places or even anywhere on the first page for very competitive keywords. Obtaining those top rankings for your targeted keywords in Google will obviously be very important to achieving your online goals
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How to create a sitemap
Sitemaps are simply "road maps" that search engines can use to navigate their way through the various parts and sections of a website. The sitemap essentially tells the search engines where the various pages are located on the site. This is particularly important for websites that have multi-level navigation, which automated spiders might have difficulty with
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Linking Tips by Google
One of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links should you have on a page? And the list of questions goes on…
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10 SEO Methods That Bring Me Over 2000 Visitors Per Day
No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms... SEO is really simple to do if you understand some basic concepts and follow some easy steps…
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SEO for google
In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations…
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The SEO Alphabet
A - Alt Tags
All images should include ALT tags. The ALT attribute in HTML is used for three main reasons: the ALT tag provides further details about an image or hyperlinked graphic, the ALT Tags enhances web access for individuals with vision impairments. The ALT tags will also help search engines discern what an image represents…
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How to optimize .pdf files for search engines
Google, Yahoo, and MSN can all spider and index text-based PDF files, and generally they rank quite well. PDF files can be used to seize top listings for important keywords and keyword phrases. In order to have a PDF effectively rank well in organic searches, it should be optimized for the search engines, just as you would optimize a web page. Optimization of PDF files for search engines is very similar to search engine optimization for other types of content…
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SEO Myths
A "myth" is a traditional story, idea, or explanation which is widely accepted, but actually untrue or unproven. Misconceptions can also be described as modern-day myths. When it comes to Search Engine Optimization (SEO), the myths and misconceptions are abundant. We will try to dispel some of the more common Search Engine Optimization myths here…
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Google Search Engine Can Do Much More!
The architects of the most powerful search engine in the world have included some really handy algorithms in their service, which allow searchers to quickly locate particular and specific types of information…
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What else may influence the ranking of your website?
You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you believe…
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SEO guide by Google
Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines…
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Multilingual SEO: a Eurocentric perspective
Search is now becoming the new barrier to international success on the internet. Companies can invest in translating and culturally customizing their sites into other languages but getting “found” is becoming increasingly difficult in the international arena…
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Internal Linking Tactics To Get Top Google Rankings
If you own or run a website and are not following these six tactics for properly linking your website together then you're losing Google traffic as you read this…
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What Google Thinks Of Your Site?
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic…
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8 Useful SEO Techniques Every Webmaster Should Know
Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google…
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Tips for Gaining in Google
Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google's organic search results until they are deemed trustworthy…
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10 Search Engine Marketing Myths Debunked
In this article, I'm going to try and debunk a few myths floating around the Internet about what's required to get your site visible in search engines. Here goes: Myth 1 - You need to buy a domain with keywords in it …
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The Life and Near Death of DMOZ
The casket was all but closed on the venerable Open Directory Project (ODP, or dmoz.org ). A December 16 blog post by an ODP founder, Rich Skrenta, "DMOZ had 9 lives. Used up yet?" , suggested that the directory at DMOZ is now, like Marley's ghost, deader than a doornail. DMOZ was down and, for over a month and a half, it looked like it was down for the count…
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Common Errors That Kill Search Engine Ranking
Tricking the search engines just does not work. The search engines do not look kindly upon webmasters who attempt to deceive the search engines about the content contained on a webpage…
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Google's Personalized Results
Two years ago, Google presented a personalized homepage for account holders. This weekend, it officially rolled out personalized search results as a member service. Now appearing on Google account pages, a prompt-box reads: "New! Google services will now be more personalized with Google Accounts. Learn More"…
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Two Sides of the Sandbox - Getting Stuck and Unstuck on Google
The term, "sandbox" describes a process of Google's ranking formulas that appear to slow the debut of new sites in the Top10 listings. Whether or not the sandbox exists tends to depend on the side of the black hat / white hat debate one comes from. SEOs dedicated to "pure", non-spammy SEO tend to downplay the effects of the sandbox while those who use dark-art tactics know from personal experience that the effects are very real…
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Google's New Patent Translated
There is always great interest within the search engine marketing community whenever a search engine files for a patent. This is especially true for Google, which just recently released a new patent application - System and method for supporting editorial opinion in the ranking of search results…
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Top 7 SEO Tools
Search engine optimization is a complex process with many facets. Some of these include keyword research, on-page optimization, off-page optimization, acquiring inbound links, and tracking your rankings. Fortunately, there are many tools that have been created to aid web masters in each of these tasks. Below I have reviewed 7 of the top SEO tools…
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SEO: Optimisation or Repetition?
I was watching the news on TV the other day and I couldn't help but notice the amount of times the newsreaders and reporters repeated the same things over and over again. First of all there was the announcement of the main headline accompanied by dramatic music: "Today's main headline: a dramatic event happened today". This was followed by one of the newsreaders telling us again that 'a dramatic event happened today' and then his fellow newsreader telling us that they would be bringing us all the reaction from five different continents…
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Use Search Engine Modifiers to Boost Your Rankings
Searching is the second most popular online activity, right behind email. Because of this, search engine optimization should be at the top of every web owner's marketing list. To begin, you must start with the right keywords. Keyphrase selection is the single most important step in a search engine optimization campaign. You should choose your keywords before you write a single word of web copy…
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Is Yahoo Under the Influence of TrustRank?
As you travel the vast world of search engine results among Google, Yahoo, and MSN, you are likely to run into junk pages at some point in your journey. Although the search engines are working daily to improve search engine results, the search engine spammers are working just as hard to slip through the cracks…
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Six Ways Into Yahoo
Yahoo was started in 1994 by two college students named David Filo and Jerry Yang. They started Yahoo as a way to keep track of their personal interests on the Internet. Never did they imagine that their online ventures would turn into one of the most recognized brands on the Internet…
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What Google Said When You Weren't Listening
Google wants to create quality search engine results just as badly as you want to acquire high search engine rankings. Fortunately for us, Google provides web masters with plenty of guidelines and tips for building a Google-Friendly site…
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Simple SEO Truths
According to the 1998 Georgia Tech GVU User Survey, 85 percent of respondents found Web pages from search engines. Since then, other studies have reported 50 to 80 percent of Web site traffic comes from search engines. Searching is second only to email as the most popular online activity…
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Search Engine Placement using Google Image Search
In case you didn’t know it, or didn’t care Google has an image search located on the tab just to the right of its web search where you can search the internet for images based upon the text you type into the search box. This article will explain how to optimize your web site to use this to your advantage…
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Choosing The Best Keywords To Drive Traffic To Your Website
Getting a website to appear in the first page of search engine results is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder…
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Optimizing Flash Files For The Search Engines
A flash movie, or shock wave file (SWF), is the file format published when a Flash movie is exported. A SWF file can also be exported by several other Macromedia or Adobe Products. The SWF is usually an animation, dynamic menu, or highly interactive web-based application embedded into an HTML page…
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Search Engine Optimization Glossary
Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine…
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Working With the Robots.txt File
The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website's pages. The universal address of the robots.txt file is: www.example.com/robots.txt . This is the first file that a robot visits. It picks up instructions for indexing the site content and follows them. This file contains two text fields…
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The Goods on Google – A Few Facts From Their SEC Filing
When the management team at Google decided to take the company public in August 2004, they made the decision with the knowledge that being a publicly traded company would force them to open their doors to public scrutiny. Before their IPO, 18-months ago, Google was, for all intents and purposes, a shuttered shop from which light rarely leaked…
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SEO Link Building With Web Content Secrets
It's the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there's another important tool for building links that should be a part of your toolbox: distributing content in exchange for one-way inbound links…
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SEO for Traffic with Content vs. Ranking with Links
How do you grow your search engine traffïc without adding a single new link or making any changes to your existing webpages? It's simple. Just add content.
Simply having keyword-optimized pages of content on your site won't rank you high for competitive search engine keywords – that's a fact of life. But keyword-optimized content can really bring in the traffïc for low-competition and unique keywords…
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Search Engine Optimization (SEO). The Myth?
Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results…
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Keyword Lists – Their Proper Care And Feeding
One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect?…
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How To Build A Google Sitemap
Google has implemented a cutting edge method of crawling web site for its search engine index. This unprecedented method of indexing web pages is known as Google Sitemaps, and it is quickly growing in popularity among webmasters and SEO agents and managers due to its ability to get entire web site indexed quickly and to pick up errors in the links coming into and out of these web site…
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If You Want To REALLY Promote Your Site, Here's How...
Site promotion gimmicks and traffic techniques come and go, but the ones that really work are those that stand the test of time. This article highlights what I consider to be the most effective methods to promote your web site of all time…
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Search Engine Optimization: Four Vital Steps for Optimizing Your Website
There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are correct. Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly…
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Top Dirty Linking Tricks
Part of achieving top search engine positions is through links from other Web pages. These links can come from people who like your site (natural links), reciprocal linking, directory submissions and a few other ways.
Sometimes it's hard to determine who is a quality linking partner, even for the expert. So, how can you tell if your link is on a Web page where its value will not be very good?…
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The Google Conspiracy Theory
The primary reason behind this conclusion is Google and Yahoo's adamant stance against purchasing links for search engine gain. Although several website owners are currently purchasing links and seeing a positive effect, this does not mean that Google is not actively trying to detect those who purchase links to devalue those purchased links…
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Purchasing Links for Pagerank
It never ceases to amaze me how one company (Google) can literally support hundreds, if not thousands, of other companies and industries. What I am referring to here is the unbelievable number of sub-industries that have developed around every nuance of Google or the other search engines…
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Google and Jagger's Aftermath
Starting somewhere between September 22 and November 17, 2005, Google launched a major update to their search algorithm which shook up the search engine optimization (SEO) community and millions of website rankings. The update has been named Jagger and is apparently finished…
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Today's Google Bots and What They Do
Google currently indexes over 8 billion web pages. However, before these pages were placed in the index, they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do not know about the internal workings of this virtual robot. This article will attempt to reveal some of the most important Google spiders, their function, and how they affect you as a web master. We'll start with the well-known GoogleBot…
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