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Search Engine Optimization
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What else may influence the ranking of your website?
You
may not realize the impact the following items have on your search
engine ranking but they are worth considering when developing a
plan for your website. While Google provides a whole host of great
tools, their motivation may be more selfish than you believe…
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the full article…
SEO guide by Google
Welcome
to Google's Search Engine Optimization Starter Guide. This document
first began as an effort to help teams within Google, but we thought
it'd be just as useful to webmasters that are new to the topic of
search engine optimization and wish to improve their sites' interaction
with both users and search engines…
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the full article…
Multilingual SEO: a Eurocentric perspective
Search
is now becoming the new barrier to international success on the
internet. Companies can invest in translating and culturally customizing
their sites into other languages but getting “found” is becoming
increasingly difficult in the international arena…
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the full article…
Internal Linking Tactics To Get Top Google Rankings
If
you own or run a website and are not following these six tactics
for properly linking your website together then you're losing Google
traffic as you read this…
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the full article…
What Google Thinks Of Your Site?
How
Google views your site does matter if you want to succeed online
because Google has become the dominant search engine on the web.
It now has over 60% of the U.S. search engine market. In other countries
around the world that percentage rises to 80% or more. In addition,
the Google Brand Name has solidly permeated the popular psyche and
any top rankings within Google will bring much weight and prestige
along with all that traffic…
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the full article…
8 Useful SEO Techniques Every Webmaster Should Know
Every
webmaster should have some basic understanding of these simple SEO
techniques if they want to achieve Top Rankings for their site.
The more you know about these Search Engine Optimization techniques;
the better your web pages will fare in the different search engines,
especially Google…
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the full article…
Tips for Gaining in Google
Google
tends to not rank new domains. In an effort to deter spammers from
generating new websites, Google has implemented filters for new
websites, which means that it can be a challenge for a new website
to rank in Google's organic search results until they are deemed
trustworthy…
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the full article…
10 Search Engine Marketing Myths Debunked
In
this article, I'm going to try and debunk a few myths floating around
the Internet about what's required to get your site visible in search
engines. Here goes: Myth 1 - You need to buy a
domain with keywords in it …
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the full article…
The Life and Near Death of DMOZ
The
casket was all but closed on the venerable Open Directory Project
(ODP, or dmoz.org ). A December 16 blog post by an ODP founder,
Rich Skrenta, "DMOZ had 9 lives. Used up yet?" , suggested
that the directory at DMOZ is now, like Marley's ghost, deader than
a doornail. DMOZ was down and, for over a month and a half, it looked
like it was down for the count…
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the full article…
Common Errors That Kill Search Engine Ranking
Tricking
the search engines just does not work. The search engines do not
look kindly upon webmasters who attempt to deceive the search engines
about the content contained on a webpage…
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the full article…
Google's Personalized Results
Two
years ago, Google presented a personalized homepage for account
holders. This weekend, it officially rolled out personalized search
results as a member service. Now appearing on Google account pages,
a prompt-box reads: "New! Google services will now be more personalized
with Google Accounts. Learn More"…
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the full article…
Two Sides of the Sandbox - Getting Stuck and Unstuck on
Google
The term, "sandbox" describes a process of Google's ranking formulas
that appear to slow the debut of new sites in the Top10 listings.
Whether or not the sandbox exists tends to depend on the side of
the black hat / white hat debate one comes from. SEOs dedicated
to "pure", non-spammy SEO tend to downplay the effects of the sandbox
while those who use dark-art tactics know from personal experience
that the effects are very real…
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the full article…
Google's New Patent Translated
There is always great interest within the search engine marketing
community whenever a search engine files for a patent. This is especially
true for Google, which just recently released a new patent application
- System and method for supporting editorial opinion in the ranking
of search results…
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the full article…
Top 7 SEO Tools
Search engine optimization is a complex process with many facets.
Some of these include keyword research, on-page optimization, off-page
optimization, acquiring inbound links, and tracking your rankings.
Fortunately, there are many tools that have been created to aid
web masters in each of these tasks. Below I have reviewed 7 of the
top SEO tools…
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the full article…
SEO: Optimisation or Repetition?
I was watching the news on TV the other day and I couldn't help
but notice the amount of times the newsreaders and reporters repeated
the same things over and over again. First of all there was the
announcement of the main headline accompanied by dramatic music:
"Today's main headline: a dramatic event happened today". This was
followed by one of the newsreaders telling us again that 'a dramatic
event happened today' and then his fellow newsreader telling us
that they would be bringing us all the reaction from five different
continents…
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the full article…
Use Search Engine Modifiers
to Boost Your Rankings
Searching is the second most popular online activity, right behind
email. Because of this, search engine optimization should be at
the top of every web owner's marketing list. To begin, you must
start with the right keywords. Keyphrase selection is the single
most important step in a search engine optimization campaign. You
should choose your keywords before you write a single word of web
copy…
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the full article…
Is Yahoo Under the Influence
of TrustRank?
As you travel the vast world of search engine results among Google,
Yahoo, and MSN, you are likely to run into junk pages at some point
in your journey. Although the search engines are working daily to
improve search engine results, the search engine spammers are working
just as hard to slip through the cracks…
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the full article…
Six Ways Into Yahoo
Yahoo was started in 1994 by two college students named David Filo
and Jerry Yang. They started Yahoo as a way to keep track of their
personal interests on the Internet. Never did they imagine that
their online ventures would turn into one of the most recognized
brands on the Internet…
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the full article…
What Google Said When You Weren't
Listening
Google wants to create quality search engine results just as badly
as you want to acquire high search engine rankings. Fortunately
for us, Google provides web masters with plenty of guidelines and
tips for building a Google-Friendly site…
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the full article…
Simple SEO Truths
According to the 1998 Georgia Tech GVU User Survey, 85 percent of
respondents found Web pages from search engines. Since then, other
studies have reported 50 to 80 percent of Web site traffic comes
from search engines. Searching is second only to email as the most
popular online activity…
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the full article…
Search Engine Placement using
Google Image Search
In case you didn’t know it, or didn’t care Google has an image search
located on the tab just to the right of its web search where you
can search the internet for images based upon the text you type
into the search box. This article will explain how to optimize your
web site to use this to your advantage…
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the full article…
Choosing The Best Keywords To
Drive Traffic To Your Website
Getting a website to appear in the first page of search engine results
is a common goal for most webmasters, yet few possess the skills
to actually achieve it. There are many steps to take in order to
be found for terms related to your site, and taking your time to
research the best possible phrases for your site is an important
step on the ladder…
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the full article…
Optimizing Flash Files For The
Search Engines
A flash movie, or shock wave file (SWF), is the file format published
when a Flash movie is exported. A SWF file can also be exported
by several other Macromedia or Adobe Products. The SWF is usually
an animation, dynamic menu, or highly interactive web-based application
embedded into an HTML page…
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the full article…
Search Engine Optimization Glossary
Algorithm. A set of rules that a search engine
uses to rank the pages contained within its index in response to
a particular query. No search engine reveals exactly how its algorithm
works, to protect itself both from competitors and from those who
wish to spam the search engine…
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the full article…
Working With the Robots.txt
File
The robots.txt file is an ASCII text file that has specific instructions
for search engine robots about specific content that they are not
allowed to index. These instructions are the deciding factor of
how a search engine indexes your website's pages. The universal
address of the robots.txt file is: www.example.com/robots.txt .
This is the first file that a robot visits. It picks up instructions
for indexing the site content and follows them. This file contains
two text fields…
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the full article…
The Goods on Google – A Few
Facts From Their SEC Filing
When the management team at Google decided to take the company public
in August 2004, they made the decision with the knowledge that being
a publicly traded company would force them to open their doors to
public scrutiny. Before their IPO, 18-months ago, Google was, for
all intents and purposes, a shuttered shop from which light rarely
leaked…
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the full article…
SEO Link Building With Web Content
Secrets
It's the timeless question: how do you get other sites to link to
you? The most commonly discussed ways are reciprocal linking (swapping
links) and buying links. Yet there's another important tool for
building links that should be a part of your toolbox: distributing
content in exchange for one-way inbound links…
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the full article…
SEO for Traffic with Content
vs. Ranking with Links
How do you grow your search engine traffïc without adding a single
new link or making any changes to your existing webpages? It's simple.
Just add content.
Simply having keyword-optimized pages of content on your site won't
rank you high for competitive search engine keywords – that's a
fact of life. But keyword-optimized content can really bring in
the traffïc for low-competition and unique keywords…
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the full article…
Search Engine Optimization (SEO).
The Myth?
Search
Engine Optimization. Big words. Sounds Important. What is it? If
you do a search in google for the web definition of search engine
optimization, you get a lot of different results…
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the full article…
Keyword Lists – Their Proper
Care And Feeding
One
of your most important marketing assets is your Keyword List. But
are you giving your Keyword List the attention it deserves? Is your
Keyword List getting a little shaggy around the edges? Are your
keywords becoming old and out of date? Is your Keyword List not
behaving at its best, possibly due to neglect?…
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the full article…
How To Build A Google Sitemap
Google
has implemented a cutting edge method of crawling web site for its
search engine index. This unprecedented method of indexing web pages
is known as Google Sitemaps, and it is quickly growing in popularity
among webmasters and SEO agents and managers due to its ability
to get entire web site indexed quickly and to pick up errors in
the links coming into and out of these web site…
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the full article…
If You Want To REALLY Promote
Your Site, Here's How...
Site
promotion gimmicks and traffic techniques come and go, but the ones
that really work are those that stand the test of time. This article
highlights what I consider to be the most effective methods to promote
your web site of all time…
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the full article…
Search Engine Optimization:
Four Vital Steps for Optimizing Your Website
There
is a bit of confusion about search engine optimization. Some people
think that SEO (the abbreviated form) is nothing more than tricking
search engines into giving a high ranking for a particular site.
Others think that search engine optimization is so complex that
they could not possibly understand it. Neither of these views are
correct. Search engine optimization is best defined as the art and
science of building web pages that are both search engine friendly
and user friendly…
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the full article…
Top Dirty Linking Tricks
Part
of achieving top search engine positions is through links from other
Web pages. These links can come from people who like your site (natural
links), reciprocal linking, directory submissions and a few other
ways.
Sometimes it's hard to determine who is a quality linking partner,
even for the expert. So, how can you tell if your link is on a Web
page where its value will not be very good?…
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the full article…
The Google Conspiracy Theory
The
primary reason behind this conclusion is Google and Yahoo's adamant
stance against purchasing links for search engine gain. Although
several website owners are currently purchasing links and seeing
a positive effect, this does not mean that Google is not actively
trying to detect those who purchase links to devalue those purchased
links…
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the full article…
Purchasing Links for Pagerank
It
never ceases to amaze me how one company (Google) can literally
support hundreds, if not thousands, of other companies and industries.
What I am referring to here is the unbelievable number of sub-industries
that have developed around every nuance of Google or the other search
engines…
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the full article…
Google and Jagger's Aftermath
Starting
somewhere between September 22 and November 17, 2005, Google launched
a major update to their search algorithm which shook up the search
engine optimization (SEO) community and millions of website rankings.
The update has been named Jagger and is apparently finished…
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the full article…
Today's Google Bots and What They Do
Google currently indexes over 8 billion web pages. However, before
these pages were placed in the index, they were each crawled by
a special spider known as the GoogleBot. Unfortunately, many web
masters do not know about the internal workings of this virtual
robot. This article will attempt to reveal some of the most important
Google spiders, their function, and how they affect you as a web
master. We'll start with the well-known GoogleBot…
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the full article…
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