Articles for Freelance Translators and Other Freelancers
Working as a Freelancer
Search Engine Optimization
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Tips for Gaining in Google
Google
tends to not rank new domains. In an effort to deter spammers
from generating new websites, Google has implemented filters
for new websites, which means that it can be a challenge for
a new website to rank in Google's organic search results until
they are deemed trustworthy…
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the full article…
10 Search Engine Marketing Myths Debunked
In
this article, I'm going to try and debunk a few myths floating
around the Internet about what's required to get your site
visible in search engines. Here goes: Myth 1
- You need to buy a domain with keywords in it …
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the full article…
The Life and Near Death of DMOZ
The
casket was all but closed on the venerable Open
Directory Project (ODP, or dmoz.org ). A December
16 blog post by an ODP founder, Rich Skrenta, "DMOZ
had 9 lives. Used up yet?" , suggested that
the directory at DMOZ is now, like Marley's ghost,
deader than a doornail. DMOZ was down and, for over
a month and a half, it looked like it was down for
the count…
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the full article…
Common Errors That Kill Search Engine Ranking
Tricking
the search engines just does not work. The search
engines do not look kindly upon webmasters who attempt
to deceive the search engines about the content
contained on a webpage…
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the full article…
Google's Personalized Results
Two
years ago, Google presented a personalized homepage
for account holders. This weekend, it officially
rolled out personalized search results as a member
service. Now appearing on Google account pages,
a prompt-box reads: "New! Google services will now
be more personalized with Google Accounts. Learn
More"…
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the full article…
Two Sides of the Sandbox - Getting Stuck and Unstuck on
Google
The term, "sandbox" describes a process of Google's
ranking formulas that appear to slow the debut of
new sites in the Top10 listings. Whether or not
the sandbox exists tends to depend on the side of
the black hat / white hat debate one comes from.
SEOs dedicated to "pure", non-spammy SEO tend to
downplay the effects of the sandbox while those
who use dark-art tactics know from personal experience
that the effects are very real…
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the full article…
Google's New Patent Translated
There is always great interest within the search
engine marketing community whenever a search engine
files for a patent. This is especially true for
Google, which just recently released a new patent
application - System and method for supporting editorial
opinion in the ranking of search results…
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the full article…
Top 7 SEO Tools
Search engine optimization is a complex process
with many facets. Some of these include keyword
research, on-page optimization, off-page optimization,
acquiring inbound links, and tracking your rankings.
Fortunately, there are many tools that have been
created to aid web masters in each of these tasks.
Below I have reviewed 7 of the top SEO tools…
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the full article…
SEO: Optimisation or Repetition?
I was watching the news on TV the other day and
I couldn't help but notice the amount of times the
newsreaders and reporters repeated the same things
over and over again. First of all there was the
announcement of the main headline accompanied by
dramatic music: "Today's main headline: a dramatic
event happened today". This was followed by one
of the newsreaders telling us again that 'a dramatic
event happened today' and then his fellow newsreader
telling us that they would be bringing us all the
reaction from five different continents…
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the full article…
Use Search Engine Modifiers
to Boost Your Rankings
Searching is the second most popular online activity,
right behind email. Because of this, search engine
optimization should be at the top of every web owner's
marketing list. To begin, you must start with the
right keywords. Keyphrase selection is the single
most important step in a search engine optimization
campaign. You should choose your keywords before
you write a single word of web copy…
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the full article…
Is Yahoo Under the Influence
of TrustRank?
As you travel the vast world of search engine results
among Google, Yahoo, and MSN, you are likely to
run into junk pages at some point in your journey.
Although the search engines are working daily to
improve search engine results, the search engine
spammers are working just as hard to slip through
the cracks…
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the full article…
Six Ways Into Yahoo
Yahoo was started in 1994 by two college students
named David Filo and Jerry Yang. They started Yahoo
as a way to keep track of their personal interests
on the Internet. Never did they imagine that their
online ventures would turn into one of the most
recognized brands on the Internet…
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the full article…
What Google Said When You Weren't
Listening
Google wants to create quality search engine results
just as badly as you want to acquire high search
engine rankings. Fortunately for us, Google provides
web masters with plenty of guidelines and tips for
building a Google-Friendly site…
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the full article…
Simple SEO Truths
According to the 1998 Georgia Tech GVU User Survey,
85 percent of respondents found Web pages from search
engines. Since then, other studies have reported
50 to 80 percent of Web site traffic comes from
search engines. Searching is second only to email
as the most popular online activity…
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the full article…
Search Engine Placement using
Google Image Search
In case you didn’t know it, or didn’t care Google
has an image search located on the tab just to the
right of its web search where you can search the
internet for images based upon the text you type
into the search box. This article will explain how
to optimize your web site to use this to your advantage…
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the full article…
Choosing The Best Keywords To
Drive Traffic To Your Website
Getting a website to appear in the first page of
search engine results is a common goal for most
webmasters, yet few possess the skills to actually
achieve it. There are many steps to take in order
to be found for terms related to your site, and
taking your time to research the best possible phrases
for your site is an important step on the ladder…
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the full article…
Optimizing Flash Files For The
Search Engines
A flash movie, or shock wave file (SWF), is the
file format published when a Flash movie is exported.
A SWF file can also be exported by several other
Macromedia or Adobe Products. The SWF is usually
an animation, dynamic menu, or highly interactive
web-based application embedded into an HTML page…
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the full article…
Search Engine Optimization Glossary
Algorithm. A set of rules that
a search engine uses to rank the pages contained
within its index in response to a particular query.
No search engine reveals exactly how its algorithm
works, to protect itself both from competitors and
from those who wish to spam the search engine…
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the full article…
Working With the Robots.txt
File
The robots.txt file is an ASCII text file that has
specific instructions for search engine robots about
specific content that they are not allowed to index.
These instructions are the deciding factor of how
a search engine indexes your website's pages. The
universal address of the robots.txt file is: www.example.com/robots.txt
. This is the first file that a robot visits. It
picks up instructions for indexing the site content
and follows them. This file contains two text fields…
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the full article…
The Goods on Google – A Few
Facts From Their SEC Filing
When the management team at Google decided to take
the company public in August 2004, they made the
decision with the knowledge that being a publicly
traded company would force them to open their doors
to public scrutiny. Before their IPO, 18-months
ago, Google was, for all intents and purposes, a
shuttered shop from which light rarely leaked…
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the full article…
SEO Link Building With Web Content
Secrets
It's the timeless question: how do you get other
sites to link to you? The most commonly discussed
ways are reciprocal linking (swapping links) and
buying links. Yet there's another important tool
for building links that should be a part of your
toolbox: distributing content in exchange for one-way
inbound links…
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the full article…
SEO for Traffic with Content
vs. Ranking with Links
How do you grow your search engine traffïc without
adding a single new link or making any changes to
your existing webpages? It's simple. Just add content.
Simply having keyword-optimized pages of content
on your site won't rank you high for competitive
search engine keywords – that's a fact of life.
But keyword-optimized content can really bring in
the traffïc for low-competition and unique keywords…
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the full article…
Search Engine Optimization (SEO).
The Myth?
Search
Engine Optimization. Big words. Sounds Important.
What is it? If you do a search in google for the
web definition of search engine optimization, you
get a lot of different results…
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the full article…
Keyword Lists – Their Proper
Care And Feeding
One
of your most important marketing assets is your
Keyword List. But are you giving your Keyword List
the attention it deserves? Is your Keyword List
getting a little shaggy around the edges? Are your
keywords becoming old and out of date? Is your Keyword
List not behaving at its best, possibly due to neglect?…
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the full article…
How To Build A Google Sitemap
Google
has implemented a cutting edge method of crawling
web site for its search engine index. This unprecedented
method of indexing web pages is known as Google
Sitemaps, and it is quickly growing in popularity
among webmasters and SEO agents and managers due
to its ability to get entire web site indexed quickly
and to pick up errors in the links coming into and
out of these web site…
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the full article…
If You Want To REALLY Promote
Your Site, Here's How...
Site
promotion gimmicks and traffic techniques come and
go, but the ones that really work are those that
stand the test of time. This article highlights
what I consider to be the most effective methods
to promote your web site of all time…
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the full article…
Search Engine Optimization:
Four Vital Steps for Optimizing Your Website
There
is a bit of confusion about search engine optimization.
Some people think that SEO (the abbreviated form)
is nothing more than tricking search engines into
giving a high ranking for a particular site. Others
think that search engine optimization is so complex
that they could not possibly understand it. Neither
of these views are correct. Search engine optimization
is best defined as the art and science of building
web pages that are both search engine friendly and
user friendly…
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the full article…
Top Dirty Linking Tricks
Part
of achieving top search engine positions is through
links from other Web pages. These links can come
from people who like your site (natural links),
reciprocal linking, directory submissions and a
few other ways.
Sometimes it's hard to determine who is a quality
linking partner, even for the expert. So, how can
you tell if your link is on a Web page where its
value will not be very good?…
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the full article…
The Google Conspiracy Theory
The
primary reason behind this conclusion is Google
and Yahoo's adamant stance against purchasing links
for search engine gain. Although several website
owners are currently purchasing links and seeing
a positive effect, this does not mean that Google
is not actively trying to detect those who purchase
links to devalue those purchased links…
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the full article…
Purchasing Links for Pagerank
It
never ceases to amaze me how one company (Google)
can literally support hundreds, if not thousands,
of other companies and industries. What I am referring
to here is the unbelievable number of sub-industries
that have developed around every nuance of Google
or the other search engines…
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the full article…
Google and Jagger's Aftermath
Starting
somewhere between September 22 and November 17, 2005, Google
launched a major update to their search algorithm which shook
up the search engine optimization (SEO) community and millions
of website rankings. The update has been named Jagger and
is apparently finished…
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the full article…
Today's Google Bots and What They Do
Google currently indexes over 8 billion web pages.
However, before these pages were placed in the index,
they were each crawled by a special spider known as
the GoogleBot. Unfortunately, many web masters do
not know about the internal workings of this virtual
robot. This article will attempt to reveal some of
the most important Google spiders, their function,
and how they affect you as a web master. We'll start
with the well-known GoogleBot…
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the full article…
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