Become a member of TranslationDirectory.com at just
$8 per month (paid per year)
A "myth" is a traditional story, idea, or explanation which
is widely accepted, but actually untrue or unproven. Misconceptions can
also be described as modern-day myths. When it comes to Search Engine
Optimization (SEO), the myths and misconceptions are abundant. We will
try to dispel some of the more common Search Engine Optimization myths
Myth #1 - SEO Is A One-Time Deal
Search engine optimization is an ongoing process that requires attention
and effort over an extended period of time. To do it properly, it is an
ongoing process, and definitely not a one-time action.
Myth #2 - Quantity Is More Important Than Quality
When it comes to backlinks, quantity is simply not as important as quality.
Attracting a huge number of backlinks is simply not as important as obtaining
relevant links from related and trusted sources.
Myth #3 - Meta Tags Are No Longer Relevant
While meta tags are not the be-all and end-all of search marketing, they
still matter. Including a unique and keyword-rich title and description
on each page of a website will help the site rank better in organic search
results for those terms. Meta tags may not be as important as they once
were, but they do still matter in the world of search optimization.
Myth #4 - PPC Will Help Search Ranking
There is no association between PPC (Pay Per Click) advertising campaigns
and how well a website ranks in organic search results. There is simply
no evidence to suggest that advertising via AdWords will help improve
an organic search ranking.
Myth #5 - Submit Your Website Early And Often
Submitting your website to search engines is no longer a necessity. Search
engines use spiders to follow links on a website.
Myth #6 - SEO Is A Scam
Search engine optimization, when done properly, is quite effective. In
fact, a website may have a difficult time ranking well at all if it is
not optimized adequately.
Myth #7 - SEO Is A Guarantee
As the old saying goes, the only things guaranteed in life are death and
taxes. When properly implemented, SEO can very likely improve your organic
search rankings. But be leery of any search marketing company that makes
guarantees. There are simply too many factors and variables for SEO success
to be guaranteed.
Myth #8 - Build It And They Will Come
Once upon a time, before the Internet became so cluttered, you could build
something new and interesting and it would attract attention without any
effort. But now, with the noise ratio so high on the Internet, you must
work to draw attention to your innovation. Do not assume that people will
find it simply because it is cool!
Myth #9 - NoFollow Links Are A Waste Of Time
Acquiring links that are tagged as "NoFollow" are not a waste
of time. A mix of both DoFollow and NoFollow links looks far more natural
to the search engine algorithms than a website that has all DoFollow or
all NoFollow links. Additionally, some search marketing studies suggest
that not all search engines pay attention to the NoFollow attribute, and
they do in fact value a NoFollow link the same way that they would value
a DoFollow link.
Myth #10 - Google Is The Only Search Engine
While it is true that Google is by far the largest search engine, a decent
volume of web traffic can still be generated by achieving a high ranking
in other search engines for competitive search terms.
Base your search optimization on facts, and not on myths or misconceptions!
And always remember that nothing about SEO is ever an absolute.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.
Published - November 2009
Submit your article!
Read more articles - free!
Read sense of life articles!
this article to your colleague!
more translation jobs? Click here!
agencies are welcome to register here - Free!
translators are welcome to register here - Free!
Please see some ads as well as other content from TranslationDirectory.com: