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Articles for Translators and Translation Companies

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Two New Chinese Translations of Hamlet Introduced and Compared
The two new Chinese translations of Hamlet by Wang and Huang represent continued efforts in the new century by Chinese scholars in studying and translating Shakespeare. In a display of creative artistry, both translators break new ground in translating principles, language use, and textual construction. Their main differences…
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Advertisement as a Writing Style and Strategies for its Translation
A writing style refers to the linguistic characteristics of a particular text. Advertisement, as a wring style, is characterized mainly by these aspects: concision, clarity, frequent use of comparative and superlative constructions, neologism, repetition, non-sophistication, promise function and application of rhetorical devices (traditionally, figures of speech). Since the main purpose of advertisement is to send out a message to the public or consumers to promote the sale of a product or service…

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Chinese menu translation
With the 2008 Beijing Olympic coming soon, China is faced with a serious problem - how to express their culture clearly through accurate Chinese translation. Dish translation is one of the utmost important aspects pertaining to conveying Chinese culture…

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An Integrated Approach to the Translation of Special Terms
The translation of special terms is an unavoidable problem. This paper attempts to propose an integrated approach to solve the problem. On the basis of some basic knowledge about terminology, a translator should search the corpora of the source language and target language to find the usage of the term and its possible translation in its own linguistic context. Then, only after the consideration of the specific domain can a linguistic choice be made on the translation of the term. In explaining this integrated approach, we use the Chinese semi-term "lüse shipin" (green food) as an example, and propose several tentative translations of this term…

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Chinese Translation
The most common pitfall of the Chinese language is whether to use Simplified or Traditional Chinese or both. This is the first thing the client needs to specify when requesting a Chinese translation. There are two different categories of written Chinese…

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Writing About Writing: A review of Visible Speech, a book about Chinese by John de Francis
Visible Speech is in many ways a sequel to the author's earlier "The Chinese Language: Fact and Fantasy." But where the previous work concentrated on a single language, this new one sets out far more ambitiously to account for all written forms of language everywhere with a single all-embracing theory…

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A Journey into Chinese-English Environmental Translation
One of the great pleasures—and occasionally frustrations—in translation is hunting for translations of new words and unfamiliar terminology. It can be like a journey—you begin in one place, follow some false trails, backtrack a bit, and then stumble into a goldmine. Along the way you learn all about things that you'd never even thought existed before, some very useful, and some positively abstract. This article presents some of my own small journeys, tracking down English translations for Chinese words and phrases in the environmental field. I touch on a few common issues, such as misleading dictionary entries, words that don't appear in the dictionaries at all, and region-specific words. The range of topics covers geomorphology (the study of landforms), climatology, and general environmental terminology…

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Translation of Numerals Between English and Chinese
Numerals, initially intended to express precise quantities, are predictably, precise in nature. However, in their actual usage in discourse, they are often associated with the feature of fuzziness, especially when used rhetorically. By comparing and contrasting past translated materials between English and Chinese, the present author reveals more differences than similarities of correspondence of numerals in different languages and finds that this phenomenon involves not only linguistic but also historical and cultural elements. On the basis of comprehensive data, this paper proposes six strategies in dealing with translation of numerals, namely, a. mirror translation; b. use of equivalents; c. free translation; d. explanatory translation; e. hieroglyph translation and f. creative translation…
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Translating Publicity Texts in the Light of the Skopos Theory: Problems and Suggestions
The present paper aims to explore the activity of translating Chinese publicity texts into English within the framework of the skopos theory, with special reference to Shaoxing mingshi culture-related texts. First, the basic principles of the skopos theory are outlined, followed by a discussion of their application in translating publicity texts. An attempt is then made to analyze four types of translation errors prevalent in English translations of publicity texts by drawing on Nord's functional model. The paper concludes with some suggestions to solve the problems…
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SARS or ATP - A Misnomer in Mainland China
This paper is intended to deal with the distinction between two important translated terms widely used internationally, particularly in mainland China in recent weeks. The disease SARS has been referred as ATP, instead of SARS, in mainland China for some untold political reasons and nationalistic fixations…
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