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How To Get Free Promotion For Your Website... (Part 1)

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Ken Leonard Jr.There are many benefits in getting your name exposed by writing articles for the internet. It is one of the best free promotion methods you can use to grow your business. This is a step-by-step lesson on how to write your own promotional articles, and what to do with them once they've been written.

The article should be targeted to your particular niche customer. It will promote your website or free course, so it must be written with that him/her in mind. Write something useful, and don't blatantly sell anything.

Create An Outline

Before you can write an article, you have to know what you are going to write about, right? Well, an outline forces you to organize your thoughts, so they flow better. You should include these elements when preparing an outline:

+ Headline + Get their attention!

+ Grabber + (first paragraph) Make them want to read on.

+ Main points and sub-points +

+ Conclusion/Close + Wrap it up, and make it short.

+ Sig File + To promote YOU!

A sample outline (which I used to write this article) can be found at this link.

Time To Write

Once you have an outline to work with, it is time to write your first draft. The best way to get the draft "on paper" is to sit down and write. Don't be concerned with length, grammar or spelling. Just follow your outline, and don't stop until you have reached the end. Write as if you are speaking to your target customer.

Put It Away

Once the draft is finished, put it away. Don't look at it for a couple of days. This will allow you to look at it with "fresh eyes" when you begin to edit.

First Rewrite

Now it's time to read over your draft, and start making corrections. You may read a sentence, and decide on a better way to phrase it. Watch for bad grammar, but realize that you want to write in a casual manner. Don't use any slang or regional expressions. Foreign readers may not understand exactly what you mean. Again, write as you would speak to a friend. Avoid using big words, or passages that sound like you are reading a college term-paper. Pass along your tips in easy to read, easy to understand sentences. The shorter the better, while still getting your point across to the readers.

Scratch out words and sentences that the article really doesn't need. Replace them with something better (and shorter), or don't replace them at all. Organize the paragraphs so that the entire article "flows" nicely.

Let's Get Typing

Wait another day before typing your hand-written draft. This will give you a better perspective to edit the piece. The key here is to condense. Remove more words than you add. At this point, you shouldn't be adding words unless they're absolutely necessary.

If you really can't type, you may find this article useful.

You can't become an internet writer if you can't type. Don't take all day to type a one page article. You've got other work to do, you know?

Final Rewrite

Now that the article is typed and edited, it is time to rewrite again. Your main goal here is to make the final copy shorter than it is now. The key to writing effective web articles is to keep them as short and condensed as possible. A person's attention span while reading on the web is much shorter than if they were reading from a book or a magazine. Don't waste the reader's time. Give them what they want in a quick and pleasant way. Cut out anything that is not absolutely necessary. Would you rather read an article of 1200 words, or get the same idea from one only 700 words? Shorter is better.

In Parts Two and Three, you'll learn how to format your article for publication on websites and in email newsletters (ezines). Then I'll show you who to contact and where to submit your articles for maximum exposure.

See also: Part 1, Part 2, Part 3.

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