9 Mind-Blowing Tips To Help You Sell On Ebay
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seems everyone has an opinion on how to sell on eBay. However,
not every idea and tip are effective across the board for
each type of item listing. EBay has grown and changed since
it began in 1995, and what was once a sure way to make money
has become much more complex. Learning how to sell on eBay
successfully requires certain skills and techniques.
Below, you’ll find nine mind-blowing eBay selling tips that
will set you apart from the competition and will take your
eBay business to the next level.
1. Click! Take a pic.
When you are buying on eBay, do you usually skip over the
items without a picture or with a poor quality photo? Yes,
of course you do. That’s why you need an attractive, appealing
photo to go with your product if it is a non-commodity item.
It’s a fact that listings using photos receive much more
traffic than a no-photo listing. More traffic equals more
bidders. Plain and simple! Don’t list a non-commodity item
without a picture.
2. Go the Distance with Your Listing
Many sellers who do not see a lot of bids on their items
begin to panic and want to end the auction early. But the
nature of the eBay auction is that most bidders wait until
the last hour, minute and even seconds of an auction to
make their bid. If you cut out early, you can almost guarantee
you are losing out on money, because you didn’t let the
last minute potential buyers have a chance to bid.
3. Choose Your Words Carefully
The title is everything in eBay. It’s much like search engine
optimization in that you want to select keywords in your
listing title that people are going to type into the eBay
search engine. It’s wise to focus on description words that
people will use in the search. Are people going to type
in—wow or look at me or amazing? Probably not. But they
will type in: size large, designer handbag, or pink Princess
4. Focus on the Positive (Feedback!)
Positive eBay feedback is as important as good reviews are
to books on Amazon.com. Just like you probably won’t buy
a book if it has low ratings from many customers, a potential
buyer is unlikely to bid on your items if you have received
consistently poor feedback. However, consistently positive
feedback is the golden ticket. People will feel confident
in your business and will be more willing to bid and pay
higher prices. It may make good sense to start your eBay
businesses with lower priced items until you have built
up your positive feedback. Then, you can comfortably move
on to higher priced listings because you have established
your good reputation.
5. Be Professional
Consider your eBay business like you would any other type
of business. In order to become successful, you must provide
excellent customer service as well as follow the rules and
etiquette of good business practices. Present your listings
and eBay store in a professional manner, being sure to use
correct spelling, well-written descriptions and the best
page design you can find.
6. Be Reasonable When It Comes to Shipping & Handling
We’ve all seen the listings that ask for way too much money
for the shipping and handling cost. Bidders are not stupid
and they typically know how much it costs to ship a particular
item, and they will avoid eBay auctions that list unreasonably
high fees. Still, it is important to list the fees you charge
upfront. Because it’s true that bidders will avoid listings
that do not include the amount for shipping and handling.
Plus, you can almost guarantee negative feedback if you
surprise a customer with high fees after they have won the
item. Negative feedback can kill an eBay business.
7. Always Tell the Truth
When you write the details of the listing, address the item’s
condition in detail. If there is a blemish on the product,
you must state it. It is very important to avoid using “like
new” if it is not indeed perfect. Even an item that has
tags on it can appear worn or dirty. As the goal is to avoid
the dreaded negative feedback, always use honesty and give
details when you describe the condition of the product.
8. Build Customer Relationships
It is good business practice to stay in touch with previous
bidders. Whether you have an autoresponder system to follow-up
with customers after the purchase, or you just want to let
them know when you have special sales in the future, keeping
in touch is a good way to obtain repeat business. Much like
a business that sends newsletters and flyers to customers
announcing sales and new items, it makes sense to continue
communicating with your bidders and buyers.
9. Research. Research. Research.
Unless you want to get eaten up by other eBay business people
who really know what they are doing, don’t forget to research
your product. Just throwing items into eBay auctions without
doing your homework on the product as well as the competition
may make you vulnerable to those who will purchase your
item and resell it on eBay with a better description.
People actually make a lot of money doing this because they
have taken the time to research how to sell the items. In
order to stay one step ahead of these sellers and to make
sure you are creating the best listing possible, read eBay
selling books, visit and learn from sellers forums, and
take solid online eBay courses, like the one by Sydney Johnston.
Johnston’s Auction Genius Course teaches important tools
from identifying the right products to sell to utilizing
Internet and affiliate marketing to increasing your eBay
income with Adsense. It’s a great tool to have in your arsenal
as you conduct your pre-sale research.
About the Author: To learn more
to sell on eBay, eBay
Johnston, visit The Web Reviewer.
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