Prepare your way to Copywriting Success
This is the first thing you must do to ensure your copywriting is at its best is:
Know who your market is.
Before you even start writing your copy, you must get to know your target market inside out. First of all we will look at general things you need to know about your reader and then will look at pin pointing specifics about your target audience.
Here is the general list as to what you need to know about your readers and how to implement this knowledge into your copy.
How to Understand Your Market.
To sell successfully from your website you must know the mindset of your customer. This means you need to know how a potential customer's attitudes and instincts will make them react to your copy.
This means you should try to determine the following things:
A website should answer every conceivable objection as an unanswered objection is a sale lost. Know the objections of your market like the back of your hand and craft irresistible answers to overcome them. Five basic objections to overcome are:
The Difference Between Needs and Wants.
Imagine this scenario . . . .
A lady is looking at some slimming pills on a website. She thinks she needs these pills to lose weight so she can become slimmer but the reasons why she wants to lose weight could be:
She has found another website selling exactly the same product at exactly the same price.
The first website conveys the message based solely on needs: e.g. This pill will make you slimmer.
And the second site conveys the message based on needs and wants: e.g. This pill will make you slimmer and make you feel prettier, healthier and fitter.
Which would you choose?
The second site? I would.
The Solution to Their Problem.
Once you know what objections need to be overcome, your target market's needs and wants, you can start writing as if you know your customer's mindset – by thinking like your 'ideal' customer.
Imagine them sitting at their computer, visiting your website. What are they feeling, what are they thinking. Then compose your copy by offering them the ultimate solution to their problem.
Helen Farmer is the co-founder of Dynamic Copy. Dynamic Copy welcomes you to a New Age in Copy by providing affordable and exceptional copywriting and additional services exclusively for the smaller and home business. Visit us ay www.dynamic-copy.com
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