How To Build Your Home-Based Business Using Autoresponders

By Ken Leonard Jr.,
KLJ Online,
West Palm Beach, Florida, U.S.A.

http://www.kenleonardjr.com

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"Save Time and Money Building Your Leads On AutoPilot"

A never ending stream of new customer leads is essential to any home-based business' success. Creating this flow of leads is as easy as writing a useful report or series dealing with your particular niche. Post this report to a sequential autoresponder, then promote your "free course", etc., to your target audience.

An autoresponder is basically an email address or online form with an auto-reply function. You can put any content into the reply message. When someone sends an email to the autoresponder address, or inputs data into an online form and clicks the submit button, your reply message is sent to them instantly. Sequential autoresponders can send a series of messages scheduled to go out days or weeks apart. Automatically.

Using autoresponders to build your base of targeted leads will greatly benefit your business. A list management service offering sequential autoresponders (most do) can collect the email addresses from all inquiries received. This list will become the most important part of your business. Using a system like this will allow you to follow up on your interested leads. This is extremely important, as it helps you to build a relationship and trust with people on your house list. People that know you will be more willing to buy from you.

There are many providers that offer free and paid autoresponder services. Below is a short list of some of the more popular choices. Keep in mind that free services include third-party ads on "your" follow-up message. This may not look very professional to your prospective customers.

Aweber

GetResponse

Netsponder Pro

ROIbot

SendFree

AutoResponsePlus
Highly recommended! This is the smart choice...

Advertising a free ten-part course (that would be valuable to your target customer) will get more "clicks" than an ad for your product, however tempting. Once your new lead is on your house list, you can promote your product by giving quality information in your follow-ups, and soft-sell your product, once the person feels comfortable with you. This method also lets you get repeat, or "back-end" sales from your list, which may be more profitable than the actual first sale.

Start using autoresponders in your business today. You'll be glad you did. And don't pay monthly fees if you can help it. That's why I recommend using AutoResponsePlus. It lives on your website server, and you pay once and never again. It also comes with link tracking and gives you unlimited autoresponders and mailing lists. You can use it to broadcast newsletter or ezine issues, too.

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