Untapped Linking Tactics
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are the pathways by which all information on the Internet
is connected. Whether you are traveling your preferred
search engine or your favorite website, your paths
are directed by the links you come in contact with.
Because of this, links have become the lifeblood of
the Internet. Major search engines like Google evaluate
your incoming links to help determine your search
However, a link is much more than just a ranking factor.
A quality inbound link can bring your website a steady
stream of targeted traffic and buyers.
In this article I will reveal the untapped methods
of obtaining quality inbound links. We all know that
reciprocal links are dead. Smart internet marketers
also know about the power of article marketing and
rss syndication. This article looks to explore beyond
those techniques, unveiling linking tactics that are
Read on to find out about which links you can gain
to build buzz, how to leverage the power of wikis,
why everyone needs an affiliate program, and how to
use the web 2.0 craze to garner hundreds of high quality
We will begin our journey with editorial link opportunities.
The right links can generate massive buzz and word
of mouth marketing. This type of marketing can occur
from links like Yahoo Picks, Forbes Best of the Web,
and USA Today Hot Sites. Get listed on the following
sites and you've certainly got a winner.
Wikis are some of the best sources for link building.
With a bit of digging, you can find plenty of wiki pages
with high link popularity and PageRank. Not to mention,
many wikis rank well in the search engines. This is
especially true for Wikipedia.
However, like everything, there is a wrong and right
way to go about it. Many people try to spam wikis with
hundreds of links. Because of this, there have been
strict measures taken to find and eliminate these culprits.
To benefit from the Wiki community, you must be an active
participant adding quality and relevant information
to their collection of content. You must add value to
a page. Once you have done this, you can then incorporate
your link if it's a good fit.
However, don't just add information to pages that present
linking opportunities. You should also be contributing
to the wiki just for the sake of adding great content
to the database. When appropriate, add quality links
to articles, even links you do not control. Using this
strategy, it is much more likely that you will be able
to benefit from the many wikis available online.
To find potential linking opportunities, simply go to
Google and type in "your keywords" inurl:wiki. This
will help you to find sites that have wikis related
to your keywords. For example, if you are looking for
wikis related to search engine marketing, you would
type in "search engine marketing" inurl:wiki.
For a comprehensive list of wikis you can start contributing
to , go to http://en.wikipedia.org/wiki/List_of_wikis.
Ok. Are you ready for the MacDaddy of all links? You
may be surprised to hear that some of the best links
on the Web can only be obtained from public school library
Web sites. Yes I know, it's hard to believe that an
unattractive school website that lives out in the .us
or .org jungle would be of value to you. But in fact,
these are some of the most trustworthy links you could
ever hope to obtain.
Library web sites are some of the most trusted sources
on the Internet and Google knows it. So, if you have
an extremely valuable site that would prove a valuable
resource to people around the world, then you should
certainly get in contact with a librarian to suggest
your site as an addition to their list of resources.
Below is a list of library sites to get you started:
Affiliate programs are one of the best ways to obtain
thousands of inbound links to your site. With the
right software, you can use an affiliate program to
super charge your search engine rankings.
Using an affiliate program, you can get hundreds and
even thousands of other people to promote your products
with no risk on your part. Your affiliates send visitors
to your web site using banner ads, text links, articles,
and email promotions. For every visitor who decides
to buy, you pay your affiliate a percentage of the
The beauty of this system is that it allows you to
create extra revenue without spending any additional
advertising dollars. You can use affiliate marketing
to explode your online sales and catapult your search
engine rankings with no risk to you.
However, you have to make sure you have the right
software to do this. Some affilate tracking software
doesn't lend any link popularity back to your site.
Go to Assoctrac.com
to find out about some very powerful affiliate software.
As I wrote about in a previous
article, press releases enable you to tap
into multiple news sites across the Internet, including
Google News, Yahoo News, and MSNBC Searchbot.
In addition to attracting thousands of targeted visitors
to your site, press releases can also create thousands
of quality inbound links.
However, to realize the full potential of your press
release campaign, you must take time to optimize your
press release properly. Press releases should be optimized
in much the same way that search engine optimization
specialists optimize ordinary web pages to achieve
higher rankings. By optimizing your press releases
for the search engines, you will receive much higher
For example, one press release from MarketingExperiments.com
resulted in 2,200 visitors and 5 interview requests
by journalists. This is the power of a highly optimized
Some of the best places to distribute your press release
Start your own press campaign to begin creating invaluable
buzz, attracting targeted visitors, and gaining thousands
of inbound links.
Social Search Engines
With the growth of Web 2.0, social bookmarking services
have become extremely popular this past year. However,
these search engines are much more than simply a tool
for searching and saving your favorite websites. These
social communities can also drive massive amounts
of traffic to your site and build brand awareness.
Popular submissions can expect to receive an onslaught
of traffic. In addition, popular sites also receive
an abundance of link love. These social search engines
influence bloggers, publishers and journalists. On
average, a website that is Dugg receives an average
of 500 to a thousand new inbound links within a short
period of time.
If you have a very informative site, your traffic
may increase permanently after being Dugg. The key
to succeeding with social search engines is to be
a true contributor to the community. You must have
quality content if you want to submit any of your
links. Otherwise, you are simply wasting your time.
In addition, don't just submit your own links. Share
the love and submit other sites that you feel would
provide a great resource to the community.
Some of the best online social communities include:
today's generation of web 2.0, publishers have been
given multiple outlets for their work. It's time that
we start taking advantage of the changes occurring
in the online publishing world.
Another publishing opportunity that is undergoing
rapid growth online is podcasting. The Internet is
changing. Broadband Internet connection is allowing
millions of Internet users to start downloading podcasts
on every imaginable topic, from search engine strategies
to the adventures of parenting.
According to Forrester Research, podcasting will reach
12.3 million households by 2010. Unfortunately, many
webmasters are not taking advantage of this amazing
To begin marketing your own podcasts, submit them
to the following directories:
these new distribution models can vastly increase
your exposure online.
New Forms of Article Syndication
Article syndication has become quite popular among
internet marketers. It has enabled writers and website
owners to gain hundreds of quality inbound links simply
by syndicating their articles to article directories,
article groups, related websites, and newsletter publications.
However, web 2.0 has transformed the publishing platforms
that are available today. Because of this, there are
now many more outlets for your articles and your valuable
resource box. Fortunately for you, many online marketers
have not spotted these opportunities so I advise you
to jump on them quickly.
One of the most exciting new publishing platforms
Squidoo was created by a revolutionary online thinker
named Seth Godin. At Squidoo, you can create your
very own lens, which is simply your view on a particular
topic. This is a single web page that can point to
blogs, favorite links, RSS feeds, Flickr photos, Google
maps, eBay auctions, Amazon books and other resources.
Best of all, these lenses are getting traffic, credibility,
and even showing up in top Google results. You can
use a lens to increase the number of authoritative
inbound links to your site, position yourself as an
industry expert, announce the latest news within your
niche, or promote your podcasts.
I've seen lenses ranging from a pagerank of 3 to 5.
Below are some great examples:
Laptop Bags : PR5
To start your own lens, go to Squidoo.com.
The last linking opportunity in this series taps into
one of the largest sites on the Internet.
Craigslist was founded in 1995 by Craig Newmark and
serves billions of unique visitors each month. So,
how can you use this to your benefit?
Classified ads can be very lucrative when used correctly.
Since Craigslist is free, this is a great place to
start with absolutely no risk.
Your presence within this massive site will increase
your exposure and link popularity. Many of the ads
also appear in Google and Yahoo. This is especially
true for those who optimize their ad properly.
I would highly suggest that you incorporate CraigsList
into your overall business plan. You can begin placing
your own ads at CraigsList.
Now that you know about many of these untapped linking
techniques, I urge you to begin your own campaign.
Just remember, if you're not distributing quality
content, you are simply wasting your time. The first
step is to become an authoritative site. After that,
you will find that links come quite naturally. In
fact, many of them will come without ever asking for
Roach is a staff writer and editor for the
newsletters. You can contact Kim at: firstname.lastname@example.org
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