Every day, new
and exciting ways of making money are emerging on the internet.
Many create opportunities for you and I that didn’t exist
even a few years ago. With a bit of creativity and entrepreneurial
enthusiasm, you can create many additional revenue streams
to maximise the profit from your content website.
One of the most exciting developments is
the creation of products on demand. You no longer have to
hold rooms full of stock if you decide to publish your own
book or create a CD, or design a range of branded merchandise.
There are now many online businesses that will produce and
distribute products on demand. The orders automatically
go from your website to their production facilities. They
print the book or brand a t-shirt or burn a CD, then pack
and post it to your customer. No stock. No hassle.
So, which are the best companies to help
you create money on demand?
Publish Your Own Book
Lulu.com - www.lulu.com
Lulu is a revolutionary website that should
be keeping every book publisher awake at night. The site
allows you to register and upload your book’s script for
free. When somebody orders your book, they print off a copy,
professionally bind it and post it to your customer.
You maintain total control over the copyright,
layout and pricing.
Lulu charges a fixed amount for the book,
so you can decide how much you charge and, consequently,
how much profit you want to make. For a small extra fee,
Lulu will provide your book with an ISBN number and submit
it to the major online bookstores, including Amazon and
BarnesAndNoble.com.
Everyone can be an author and all specialist
information publishers should consider this service.
Lulu has printing centres in the UK and
the US.
Burn Your Own CD or DVD
CustomCD - www.customCD.us
There are many opportunities for content
website owners to create and sell CDs and DVDs to their
followers. Many people place a premium on receiving a physical
disc rather than simply downloading digital versions from
an internet site.
- Musicians can create their own albums
- Specialists can create their own "How
to Videos", for example:
- "Learn Photoshop in a Day"
- "How to Design, Build and Launch
Your Own Website"
- "How to Build a Perfect Garden
Pond"
- Photographers can sell photo libraries
of stock photos
- Software developers can sell software
applications they have developed
CustomCD will burn your CD, print your design
on the disc and dispatch it to your client. They have production
and dispatch facilities in the US and Germany.
Create Your Own Branded Merchandise
CafePress - www.cafepress.com Zazzle -
www.zazzle.com Spreadshirt - www.spreadshirt.net (Europe)
You can now create your own designs and
have them transferred onto a wide range of products, including:
- T-Shirts
- Hats
- Bags
- Mugs
- Posters
- Buttons/Badges
- Stickers
- Mouse pads
Companies with a funky and popular logo
can turn it into a revenue stream. Photographers can find
many new ways to monetise their photos. Artists and graphic
designers can quickly launch an exciting product range.
The opportunities are endless.
Cafepress is the granddaddy of this sector.
They have over two million members, eight million products
and add more than 14,000 designs every day. Zazzle is the
young pretender rapidly coming up fast on the inside. Both
are based in the US, and have plans to expand into Europe.
SpreadShirt.net is a company based on Germany that services
Europe. They specialise in printing shirts with your designs.
Reactee - www.reactee.com
Reactee is an interesting variation on the
T-shirt theme. They print slogan shirts with an SMS number
on it. People who see the T-shirt can send an SMS message
that will reach the wearer or the company. This opens up
all sorts of marketing and promotion opportunities.
Turn Your Photos into Products
Qoop - www.qoop.com Albumfactory - www.albumfactory.co.uk
(UK)
If you are a photographer, there are some
companies that specialise in turning photos into great products
that you can sell via your site. The products you can create
include:
- Large canvas prints on a professional wooden frame
- Photoprints
- Photobooks
- Posters
- Puzzles
- Mousemats
Podcast for Profit
Audible - www.audible.com / www.audible.co.uk
Many podcasts are free, but some publishers
have such interesting, specialist or exclusive content that
they are able to sell their audio downloads. Audible is
the largest site in the world, with over 30,000 audio books
and podcasts covering a wide range of subjects.
Sell Your Photos or Videos to the
Press
Scoopt - www.scoopt.com (UK)
If you have a photo or video that you think
is newsworthy, then why not sell it to the press? Scoopt
has been established to act as an intermediary to allow
photographers, freelancers and chancers to quickly reach
the right people across the relevant news sources. In their
own words: "we bridge the gap between amateur photographer
and picture desk, and by ‘amateur’ we mean anybody with
a digital camera or a camera phone who just happens to be
in the right place at the right time".
Machine Parts! What Will They Think
of Next?
eMachineParts - www.emachineparts.com
This takes ordering stuff on demand to the
next level. eMachineParts allow you to download their simple
3D design software. You can then design a product or part
of a product and have it professionally machined and sent
to you.
I’m not exactly sure what you would create
using this service, but I know with a bit of imagination,
some of you will use it-maybe to create unique jewellery,
paper weights, sculpture, or plaques, to name just a few
ideas off the top of my head.
Last Thought: Don’t Limit Your Sales to
Your Own Website
If you create a great product, don’t restrict
selling just via your website. There are many other channels
you can use. Here are a few of the most important.
Amazon - www.amazon.com / www.amazon.co.uk
(Click on ‘Sell Your Stuff’) Ebay - www.ebay.com / www.ebay.co.uk
Create a shop or sell your books or products
for a fixed price or via an auction.
ClickBank - www.clickbank.com
Clickbank specialises in promoting and selling
ebooks via a huge network of affiliate merchants.
Boundlessgallery - www.boundlessgallery.com
A wonderful art gallery where you can sell
your art, photos, sculptures, etc.
Second Life - www.secondlife.com
For the really adventurous and entrepreneurial
amongst you, set up your own store in the exploding world
of Second Life.
Conclusion
I hope that these ideas have whet your appetite.
Good, content-driven websites have a huge opportunity to
earn revenue from multiple streams. Traditionally, income
has come from advertising, affiliate marketing and subscriptions,
but now there are many new and exciting ways of creating
and selling products without the old-world costs of production,
stock and distribution. Get creative. Get wealthy!
About the Author:
SubHub provides an all-in-one solution to
enable you to rapidly design, build and run your own content
website. Publish for profit on the web. Website: http://www.subhub.com
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