Short abstract: If you
want to promote your translation services get your website
listed in the ODP.
Disclaimer: Although
I am an ODP volunteer editor who can review translators’
web sites, I do not represent the ODP in any official capacity.
Introduction
As you may know, having a professional website
is very good and important for a freelance translator as
well as for an agency. But what can you do with your website
without promoting it. There are many ways of promotion,
such as SEO (Search Engine Optimization), but I’d like to
dwell on a web directory called DMOZ (ODP - Open Directory
Project).
Open Directory Project (ODP) is the
biggest links directory, organized by human volunteer editors,
but not by machines as most website directories are. The
information from ODP is taken by such search engines as
Google and Yahoo! Besides them there also other popular
search engines which take the details from DMOZ.
So, if you are a freelance translator, one
of the best ways to promote your services is to make a nice,
professionally looking website and get it listed in the
Open Directory Project.
In this How To article I will dwell on some
tips how to make a proper submission to ODP, how should
your website look when it is getting listed in Open Directory
and other things.
As a volunteer ODP editor, I must tell you
that you can’t be 100% sure that your website will be listed
in DMOZ.org (the ODP official website). The reason is that
only websites with high quality and unique content are listed
in this directory.
The submission
When you want your website to be listed
in ODP, the first thing to do is to find a proper, the most
appropriate category. Only sites submitted to proper category
have chances to be listed. Note: a website can be listed
in one category only, all other submissions will be deleted
automatically.
If you submit a website to a wrong category,
an editor will move it to another category, then it will
be checked by another editor, and because of it the listing
of your submission will be delayed.
Being a translator you can submit your website,
for instance:
- if you translate mostly written texts
- Business / Business_Services / Communications/ Translation;
- if you are an interpreter - Business / Business_Services
/ Communications / Translation / Interpreting;
- if you translate in one language combination - Business
/ Business_Services / Communications / Translation / Single_Language;
- if you translate in more than one language combination
- Business / Business_Services / Communications / Translation
/ Multiple_Language;
But these are the categories for websites
with English content. For other languages you should submit
your website to World category where you will find
other subcategories, similar to that written above.
Content
DMOZ accepts only websites with a unique
content, i.e. two or more websites with the same text will
be automatically removed.
For the successful submission and listing
your site should contain company or freelancer’s name, a
list of services offered, valid contact details.
A website structure should be of high quality,
if there are "404" pages when pressing on a link or links
don’t work at all, such a website won’t be listed in.
Titles & Descriptions
Also the important case is when submitting
your website, write a proper, nice title and description.
For instance, I have many cases that websites are submitted
to my category, but their descriptions are written in foreign
languages, not appropriate for the category.
So, pay attention to these facts.
Conclusion
So, as a conclusion, I must say that the
best way to get your website listed in the ODP is to make
a good, proper submission of websites with a unique and
high quality content.
And the final thing to be said is that the
ODP editors don’t like such things as cloaking, forwarding,
multiple submissions. All these sites will be removed as
soon as possible.
Tips for a speedy listing
Note: These are not my tips; they are
common and partially taken from my colleague volunteer editor.
1.Submit in the correct category.
2.Submit your web site’s main page only.
3.Make sure your web site is complete or looks complete.
4.Make sure your web site works in any browser.
5.In the Description: Mention your languages.
6.In the Description: Mention your subject fields, if
highly specific.
7.Use your business name at the title or your own name,
if you’re a freelancer.
8.In the Description: Mention if you’re a business, agency
or freelancer.
9.In the Description: Mention your physical location,
including country.
Copyright © Roman Soluk
