Top 7 SEO Tools
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engine optimization is a complex process with many
facets. Some of these include keyword research, on-page
optimization, off-page optimization, acquiring inbound
links, and tracking your rankings.
there are many tools that have been created to aid
web masters in each of these tasks.
I have reviewed 7 of the top SEO tools so that you
can quickly find out what your site needs to rise
in the search engines.
up is the "Cool SEO Tool". I'll let you
decide whether or not it lives up to its name.
tool allows you to compare your site against the top
10 listed sites in Google for a particular keyword
or phrase. You simply enter your keyword and the system
will begin comparing 9 different metrics for the top
10 rankings. This allows you to quickly compare the
Yahoo rank, MSN rank, Google pages indexed, altavista
pages indexed, backlinks to page, backlinks to domain,
allinanchor rank, age of url, and whether or not the
phrase is on the page.
tool can unveil extremely valuable information on
how you can break into the top 10 search engine positions.
Try it out at http://www.webuildpages.com/cool-seo-tool/
Google wants to make sure that webmasters have a way
of communicating information that is important about
their sites. To accomodate this, they created Google
Sitemaps in 2005. Using this tool, you can tell Google
when you have created new pages and how often your pages
are updated. To get your pages indexed as quickly as
possible, it is in your best interest to create a sitemap
for Google as well as for Yahoo.
Unfortunately, finding a sitemap generator that is easy
to use can be a frustrating task. However, after a lot
of digging, I think I've found one that you will like.
At xml-sitemaps.com, they have created a sitemap generator
that enables you to create a xml sitemap for Google
and a text-based sitemap for Yahoo. In addition, the
generator can also create an optional HTML sitemap for
Go to http://www.xml-sitemaps.com
for step-by-step instructions on how to get started.
Ultimate Keyword Tool
Keywords are the lifeblood of any site. Choose the wrong
ones and your site will quickly fizzle. Choose the right
keywords and you will start to see an abundance of traffic
as well as sales. The key is choosing keyword phrases
that aren't viciously competitive and convert well into
For example, did you know that keyword phrases that
are 3-5 words long convert into sales much more often
than any other keyphrase length? Not to mention, these
longer keyword phrases are also usually much easier
to rank for.
One of the best keyword tools is provided by SeoBook.com.
You simply enter in a keyword or phrase and hit sugggest.
Once you have done this, the keyword tools will return
a variety of data, including:
suggestions of additional keywords
overture bid prices
monthly search volume
of Google, Yahoo, and MSN search results
related keywords using the Adwords keyword tool
For a keyword tool that has it all, go to http://tools.seobook.com/general/keyword/
For many of the top search engines, link popularity
is one of the top ranking factors. Because of this,
there have been a large number of link popularity
tools to be released. However, after trying out quite
a few of them, I settled on URLTrends.com (http://www.urltrends.com/).
This site enables you to find out your link popularity
on 8 different search engines.
Monitor Your Search Engine Positions
Monitoring your search engine positions is crucial
to any successful marketing campaign. To obtain the
highest possible search engine traffic, you must be
able to monitor any sudden drops in your rankings.
If you don't know where you stand, there is no way
you can take corrective measures.
Fortunately, there is a tool that allows you to track
all of your keywords for free.
This tool allows you to track:
weekly and monthly changes in your rankings.
Take control of your search engine rankings at http://www.digitalpoint.com/tools/keywords/
Are you looking to do some in-depth link analysis?
If so, the Link Harvester is certainly for you. This
tool is much more advanced than most link analysis
software currently on the market. Link Harvester:
finds almost every single site that is linking to
how many pages of your web site are indexed
how many links are pointing to any specific page
links to the Wayback Machine and WhoIs source next
to each domain
the total number of inbound links, home page links,
and deep link ratio
grabs the number of .gov, .edu, and .ac.uk inbound
if a site links to your site more than 5 times by
bolding that particular link in the list of results.
If you find this tool useful, you can even add it
to your own site. Link Harvester is open source, so
web masters are free to share it and developers are
free to improve upon it.
Do your own link analysis at http://www.linkhounds.com/link-harvester/
I consider this the macdaddy of all of the seo tools.
Web CEO combines many of the tools above into one
solution. In one tool, you can:
Web site analysis to improve your rankings
link popularity reports
and easily find potential link partners
automated, semi automated, and guided submission to
search engines and directories
your PPC campaigns
your search engine rankings
Take this tool for a spin at http://www.webceo.com/
Search engine optimization can be quite a chore, but
with a few simple tools, the process is made much
easier. Start putting these tools to use and see how
they impact your own online business.
Roach is a staff writer and editor for the
newsletters. You can contact Kim at: firstname.lastname@example.org
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