Printing Glossary And Terminology
Touch Media Design
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The following is by no
means all of the terms that you may come across when
dealing with your printer. What we wanted to do here
is provide you with many of the most common terms
so you can understand the catalog printing process
better. Many of these terms are ones that you will
not have to deal with at all as most catalog printers
offer full service.
This is where your design calls for the ink to go
all the way to an edge of the page. To determine the
number of bleeds you have to count all of the edges
the ink goes to. In other words, your page has a top,
a bottom, a right, and a left edge. Each edge your
ink will go to is one bleed.
This is a proof of your catalog on film that is used
to verify that everything is correct.
Ready Art: These are not your photographs.
Those will be photographed as half tones. (See glossary term Half Tones) This is about your artwork. It has
to be provided to the printer on a board or paper
ready to be photographed. If there is more than one
color, each color has to be on a different sheet of
paper or board piece. You should also include the
composite where all of the colors are on one paper
or board so the printer knows what the outcome should
Key: This is an acetate film proof of your
catalog. Each color is produced on a separate sheet,
then laid over each other to make sure everything
is in the right place. This method is generally less
expensive than match print, but not as accurate. (See
glossary term Match print.)
Film: These are pieces of film that are ready
to be stripped or put together with other pieces of
film to make plate ready film. Plate ready film is
used to make the plates your printer will print your
Percentage: If your catalog has areas where
there will be 100% ink coverage and you tell your
printer, then they can use the correct press and processes
to produce it for you.
Ink: There are two types of ink to choose
from for your cover. CMYK and PMS. If you are selling
an industrial product you might use PMS, but for most
products the cover uses the CMYK method for processing
Stock: This is the heavier paper used for
the cover of your catalog. It can also be used for
the interior pages if you want to present your product
better. High end products are usually sold in catalogs
that use this higher quality paper throughout the
The combination of everything from your photos
to your fonts, layout, logos, artwork, and all to
produce a piece that is ready to photograph and print.
Score or Cut: This is the method used to
crease where your catalog will be folded. If your
catalog has pockets this is the method your printer
would use to “score” the crease where the folds are
This is where the printer creates a die and stamps
your paper from the rear to make a shape stand out.
This can be raised print or a logo, etc.
Stamp: This is where your printer creates
a die that is used to stamp metallic gold, silver,
or other colored material onto your catalog pages
Type: Whether your catalog will be folded
in half from top to bottom, folded left to right like
a magazine, or tri-folded like a brochure.
Tones: This is where the printer takes the
photos you want in your catalog and scans them or
shoots them with a camera that has a honeycomb lens.
This converts your photograph to an image made up
of many tiny dots that allow for correct printing
of the photos.
Print: For high end product catalogs, this
is the recommended method. Each piece of film contains
one of your colors, then they are laminated together
to make a single piece ready for printing. If the
accuracy of the colors is important to you, then this
choice is best.
of Pages: The number of pages you choose
for your catalog. This is always in multiples of four.
Film: To rip your digital files and produce
your art as film that is ready for print.
Ready Disk: This is a disk you provide to
your printer as a complete product. The only thing
they need to do is convert it from digital to analog
film. The disk should contain a separate folder for
images and one for fonts.
Binding: This is a binding process normally
used for high-end product catalogs or catalogs that
will be over 80 pages.
If you want to have tear outs such as coupons, you
would instruct your printer to perforate the edges
of the tear out.
The number of catalogs you need to have printed. The
larger the quantity, the less each catalog will cost
to produce, so you may want to order a few more catalogs
than you need. They can always be distributed elsewhere.
This is where the printer makes a print from your
photographs or your negatives.
Stitch Binding: This is a binding process
normally used for catalogs that will be less than
80 pages and to save money over the perfect binding
from Transparencies: Scanning is the process
that takes your transparency and records your images
as a digital file.
Type: Laying out your type onto a page. This
term also applies to the selection of the right font
and typeface for your layout.
or Flat Size: This is the size of the paper
that will be used to print your catalog on. Once folded
it will become the Trim Size. (See glossary term for Trim Size.)
Ink: This is the type of ink and the number
of colors you will choose for the interior pages of
your catalog. The two types of inks you can choose
from is CMYK and PMS. If you will be using photos,
you will likely be going with CMYK. If everything
is text and few images, your printer may suggest PMS.
Stock Paper: This is the lighter paper your
interior catalog pages might be printed on if you
are trying to save money or you are selling an industrial
or low end product.
Size Folded: This is the final size you want
your catalog to be. For instance, if you want an 8
½ by 11 catalog, the printer uses 17 x 11 paper to
print it, then folds it in half so it becomes 8 ½
x 11. Trim Size Folded is the term the printer uses
to ask you the final outcome size you desire. Always
remember that the width is always given before the
length or height.
About the Author: http://www.touchmediadesign.com
- TOUCH MEDIA DESIGN is a full-service creative company
specializing in assisting both online and offline
businesses in web design, e-commerce, catalog design,
graphic design, product photography, printing, and
more articles by: Touch
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