How to Be Green in Your Business
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A business that makes the decision to be environmentally-conscious
will often promote goodwill among potential customers, while making
the world a better place for future generations. Many businesses
hesitate to adopt green practices because they fear it will hurt
their bottom line and negatively impact profits. But many eco-conscious
businesses discover that they can actually save money and bring
in new customers who specifically patronize companies that actively
make an effort to be environmentally friendly. Many customers may
even be willing to pay a bit more for a product or service from
a company that is green.
Many businesses already do things that are eco-friendly, not necessarily
because they are sensitive to green living, but simply to save money.
That does not, however, diminish the value of their green efforts.
The trick for businesses is to be eco-friendly without compromising
Here are a few ways to help develop a "green" business
Implementing a telecommuting program for employees can often have
additional benefits beyond simply saving money on gasoline and reducing
transportation-based emissions. Allowing alternative working arrangements
for employees, such as allowing them to telecommute and work from
home, even if only on certain days, will often result in those employees
being more productive, and it will also serve to endear them to
Electronic Invoices, Statements, And Quotes
You can not only save money on postage, but also cut down on the
use of paper by converting routine business documents such as invoices,
statements, and quotes into an electronic format such as PDF, and
then delivering them via email when possible. That is far more "green"
and much cheaper than the traditional method of printing them on
paper, putting them in an envelope, and mailing them via the postal
You can further reduce paper use by creating and posting a downloadable
W-9 form on your website, rather than printing and mailing them
to everyone who requests a copy.
Reduce Energy Consumption
Reduce expenses even further by encouraging your staff members to
minimize energy consumption. Whenever possible, use Energy Star
Compliant equipment in the office. You can also use energy-saving
light bulbs, now available in a wide variety of shapes and sizes,
along with encouraging staff to turn out lights and shut down equipment
when not in use.
Minimize packaging materials by using boxes that are more properly
sized to the item being shipped. Also, use recycled materials for
packing and packaging. Offer an electronic delivery option for any
digital products such as software or music.
Hybrid Delivery Vehicles
Utilize environmentally-friendly hybrid vehicles for delivery, service,
and sales calls. While the initial expense of the vehicle itself
may be more, the long-term savings in fuel and possible tax advantages
may make an updated fleet of hybrid vehicles a good investment.
When modernizing office space, consider how you can utilize natural
lighting to help illuminate the space. A brighter office will make
it a friendlier and warmer atmosphere for employees. And using natural
lighting will help reduce electricity costs.
All companies buy supplies and use the services of other companies,
so consider patronizing companies who also follow green principles.
Simply put, it is the right thing to do.
While not all companies may be considered Eco-Entrepreneurs, be
reasonable when possible, and take proactive steps toward being
green, which are not only good for the environment, but also good
for your bottom line.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.
Published - November 2009
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