Website Globalization Investment Strategies Should Favor Fewer Countries and Languages; Findings Detailed in New Research by Common Sense Advisory
Report unveils concept of internet-accessible wealth
(“e-GDP”); outlining the nations and languages with the
most return on website globalization investment
Lead report analyst Donald A. DePalma adds, “Our advice on how to pick markets takes several different tacks. We factor in gross domestic product (GDP), the total online population of a given country or language, and the cost of translating or localizing a website. We also propose a new measure called ‘e-GDP’ as a proxy for internet-addressable buying power.” The report, which is available to Common Sense Advisory subscribers, details:
According to DePalma, the changing demographics of internet users and the absolute necessity of targeting the countries with the highest ROI for website globalization is the catalyst behind the research series. “Ten years ago the U.S. stood at the epicenter of the web universe, English dominated the airwaves, and the dollar stood supreme. Today the U.S. is sixteenth worldwide in the percentage of its residents with broadband access to the internet and falling way behind in connection speed, China is coming on strong, and the dollar threatens to be supplanted by the euro as the world’s favorite currency.”
The published results are available to members of Common Sense Advisory’s research at commonsenseadvisory.com/research/report_view.php. Future reports will outline how to maximize the total available audience for a website, how companies around the globe guide visitors through their customer experience, what countries and languages these companies support on their websites, and how to benchmark against these sites.
Analysts are available for interviews and briefings by contacting Melissa Gillespie at +1 760-643-9140 or firstname.lastname@example.org.
About Common Sense Advisory, Inc.
Common Sense Advisory, Inc. is a research and consulting
firm committed to the objective analysis of the business
practices, services, and technology driving translation,
localization, and business globalization. Its analysts deliver
in-depth reports on topics including: website and translation
content management; translation services and best practices;
product and website localization; software supporting international
business; on- and off-line ethnic marketing and messaging;
and more. The firm also provides hands-on consulting and
training to global business teams. For more information,
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