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How to Do Business in Estonia
By McElroy Translation,
Austin, Texas 78701 USA
quotes at mcelroytranslation com
http://www.mcelroytranslation.com/
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Tallinn
Tallinn (recent historical name: Reval)
is the capital city and main seaport of Estonia. It is located
on Estonia’s north coast to the Baltic Sea, 80 kilometres
south of Helsinki.
The origin of the name “Tallinn(a)” is certain to
be Estonian, although the original meaning of the name is
debated. It is usually thought to be derived from “Taani-linn(a)”
(meaning "Danish-castle/town"; Latin: Castrum Danorum).
However, it could also have come from “tali-linna” (“winter-castle/town”)
or “talu-linna” (“house/farmstead-castle/town”). The element
-linna, like German -burg and Slavic -grad originally meant
“castle” but is used as a suffix in the formation of town
names.
Economy
In addition to longtime functions as seaport
and capital city, Tallinn has seen development of an information
technology sector in recent years; in its 13 December 2005
edition, The New York Times characterized Estonia
as "a sort of Silicon Valley on the Baltic Sea." Skype is
the best-known of several Tallinn IT start-ups, and a first
venture capital firm was founded in 2005. Many are housed
in the Soviet-era Institute of Cybernetics, which is said
to been one of the seeds for Estonian adoption of computing
technology. Despite this, the most important economic sectors
of Tallinn are the light, textile, and food industry, as
well as the service and government sector.
Economic autonomy was a key demand from Estonia
during the negotiations that led to its independence. The
Baltic states were the most prosperous areas of the former
Soviet Union and they were keen to develop economic links
with their Western neighbors outside the straitjacket of
central planning. Other than oil-shale, which is present
in significant quantities and provides the basis of the
country’s power generation, Estonia has few raw materials
of its own and relies mostly on imported commodities to
produce finished goods. Light machinery, electrical and
electronic equipment and consumer goods are the main products.
Fishing, forestry and dairy farming dominate the agricultural
sector.
Estonia’s infrastructure, particularly the road network,
is well-developed by regional standards. Post-Soviet economic
policy has followed a customary pattern of deregulation
and privatisation. In June 1992, Estonia became the first
former Soviet Republic to introduce its own currency, the
Kroon, which is the legal tender and is now fixed in value
to the Euro. Estonia’s service sector was the most developed
in the former USSR, and has since expanded further with
increased tourism and Western investment. There is also
a thriving financial services industry. Overall, trade with
the West has increased dramatically with important trading
partners (as above). Despite this, Estonia still has fundamental
economic links with the Russian Federation, and the 1998
Russian economic crisis led to a recession in Estonia the
following year. Growth in 2004, however, was around 5 per
cent. In 1999, Estonia joined the World Trade Organisation,
adding to its previous membership of the IMF, World Bank
and the European Bank for Reconstruction and Development.
In May 2004, Estonia, along with its Baltic neighbors and
seven other countries, achieved a long-cherished ambition
when it joined the European Union.
- GDP: $19.23 billion.
- Main exports: Machinery equipment, foodstuffs,
furniture, wood/paper and textiles.
- Main imports: Transportation equipment,
textiles and foodstuff.
- Main trade partners: China, Finland,
Germany, Japan, Scandanavia and Sweden.
Language
The Estonian language belongs to the Finno-Ugric
family of languages, closely related to Finnish and more
distantly related to Hungarian. It is among the most difficult
languages in Europe, with fourteen cases for the declension
of nouns and complicated rules for their use. There are
no articles, however, nor any grammatical gender in Estonian.
Indeed, the same word is used for both “he” and “she”: tema.
Over the years, the language has been standardized, but
many dialects and accents remain, especially on the islands.
Most of the foreign words used by Estonians come from German.
Russian, Finnish, and English also have influenced Estonian,
especially in the formation of slang.
Business Etiquette
In general, business behavior
in Estonia is similar to that in the rest of Europe. Business
is conducted formally. A handshake before and after a
meeting is customary and acceptable. Care should be taken
to shake hands with everyone present at a meeting. Office
hours: Mon-Fri 0800-1800.
- Immediately after shaking hands at the
start of the meeting, it is customary to exchange business
cards. See that you have a sufficient quantity of business
cards.
- The acceptable dress for a business meeting
is a business suit for men. Women are recommended to dress
fashionably, but not loudly.
- Most business people in large cities
in Estonia, particularly those under the age of 30, have
a good command of English. Nevertheless, a few words in
Estonian will turn the meeting into a warm and friendly
encounter. The Estonian word for ‘Hello’ is ‘Tere’. It
is recommended that a few words be learned in Estonian
to thaw the atmosphere. The presence of an interpreter
will help a business meeting to progress.
- At first meetings, until a contact has
been established, Estonians display affection very sparingly,
for example: a pat on the shoulder and the like. Nevertheless
as the relationship is created, the Estonians are excellent
hosts. An excellent place to warm up a relationship is
at a meeting in an Estonian pub.
- The Estonian sense of humor is fairly
sarcastic. Visitors from Britain will feel at home.
- Estonians are very sensitive as regards
Estonian culture. Jokes that may be offensive to their
culture should be avoided. The Estonians greatly appreciate
talking about their historical heritage.
- Acceptable gifts for business meetings
are items for the office, pens (including pens with your
company logo) as well as selected wines.
- It takes some time to be able to fix
a meeting. Remember that frequently, senior executives
acquired their experience in the former Communist regime.
Confirm in advance, before the meeting, by fax or letter,
that the meeting will take place.
- You are recommended to avoid business
meetings in the months of July and August or around the
times of national holidays.
Sources used:
http://www.internationalist.com/
http://travelguides.lastminute.ie/
http://www.worldwide-tax.com/estonia/estpractice.asp
http://en.wikipedia.org/wiki/Tallinn
http://www.inyourpocket.com/estonia/tallinn/en/
http://www.tallinn.info/flash/
Mary Bosrock
President
International Education Systems
1814 Hillcrest Avenue, Suite 300
St. Paul, MN 55116
651-227-2052
Visit our web sites at
http://www.ISawGod.com
http://www.internationaleducation.net
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