subtitling
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Subtitling




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Strategies of Translating Metaphors in Foreign Movies employed by Iranian Subtitlers
The purpose of the present thesis was to investigate the approaches and strategies employed by Iranian subtitlers in the translation of metaphors into Persian. The material gathered for this purpose consisted of six subtitled films. The films were selected among those originally produced in English and subtitled to Persian. In order to have a contrastive analysis of metaphors and their translations, the movies dialogues and their subtitles were contrasted…
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Mispronunciation in Subtitling
Whether a translator aims to render a written text or the script for an audio-visual production in another language, where humour is concerned the ideal result would be for the comedic aspects of the source to be perfectly preserved in the target, affecting both audiences in the same way. Unfortunately, there are many obstacles that may prevent this aim from being fulfilled…
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Strategies in Subtitling Black English Movies
In this age of globalization, digitalization, and the dominance of media, audiovisual translation has an increasingly important role to play in communication across cultures and languages. Technological developments have made audiovisual translation the most dynamic field in translation studies. Based on Gottlieb's typology of subtitling strategies, the major aim of this study was to explore the most commonly used strategy in subtitling Black English movies…
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Tonality in Subtitle Translation
Subtitles should compliment the tonal nature of language—the sounds, pauses and stresses of an actors' on-screen performance. Viewers can hear and see the original. They need subtitles that capture the nuances of repetition, sound combinations and the emotional impact of the original dialogue. This tonal quality is as much a part of the aural experience of a film as its visual impact. Indeed, with many actors, it is the primary concern. Subtitlers must be equally concerned…
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Subtitling: The Role of Trans-modal Translation in Global Cinema
Subtitles deal with what is seen and heard. They exist in tandem with dialogue, inseparable from the sounds and images on the screen. The trans-modal and poly-modal nature of subtitling offers translators unique opportunities for cooperation with the source program and its audience. Subtitles bridge a film's multiple semiotic modes by inserting word images that become part of a collaborative whole. Something new is created—a subtitled film…
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Empirical Study of Subtitled Movies
In our research we studied the attitude of the young with reference to subtitled movies. As for the results, it can be emphasized that Hungarian young people watch the original film for the language in contrast to Finnish respondents, whose motivation was entertainment instead. In the study we deal with the history of subtitling and touch upon previous research. At the end of the study strategic recommendations are offered for program directors of TV channels…
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On the Dubbing of Humor. Tidying Up the Room.
Humor is probably one of the most difficult issues to tackle in translation. More particularly, the matter becomes even more complex if we pay attention to how humor can be handled in audiovisual modes such as dubbing. Different authors have approached the dubbing of humor from different yet related perspectives. However, as Díaz-Cintas warns, publications on audiovisual translation research run the risk of "being too scattered and fragmented" (2008: 1), which of course also affects publications on the dubbing of humor…
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Doblaje audiovisual y publicidad. Reflexiones en torno al concepto de manipulación.
El presente trabajo pretende describir el proceso de doblaje de spots como modalidad de traducción audiovisual, analizar los problemas específicos audiovisuales que presenta el trasvase de spots en el medio televisivo y demostrar que la labor del traductor está condicionada por agentes y factores externos a su competencia traductora lo que le obliga a tomar decisiones en base a la prioridad comunicativa de la publicidad: incitar al consumo…
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Formal vs. Dynamic Equivalence in Subtitling: The Case of English Movies with Persian Subtitles
The present study was carried out to determine which type of equivalence (formal or dynamic) is used in film subtitling. For this purpose, a number of English sentences and their corresponding Persian equivalents were selected from three English movies with Persian subtitles. Then, it was determined whether formal or dynamic equivalence has been used in rendering them into Persian…
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The Mechanism of Anime translation
Since the late nineties, Japanese animation Anime, has gained huge popularity and recognition at an international level. During these years a great number of web sites dealing with Anime translation have emerged. Impatient Anime fans present amateur translations of products that are still unreleased in their country…
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A to Z of Screenplay Translation
Cinema is beautiful, from action to fiction, and screenplay is much central to it. Screenplay stands out in cinematic literature and translating it as a contemporary exigency. Film script is a right place for language learners to acquire the exact application of vocabulary. Words take on meanings in the light of the movie's visuality that resurrect in the labyrinth of the shots and scenes. Translation, on the other hand, is a mélange of technique, art, and taste, and cinema as the legitimate successor of poetry in modern era…
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Translation of Colloquial Expressions in English-into-Persian Subtitled Films
In this paper, efforts have been made to investigate the strategies used in translation of colloquial expressions in English language films subtitled into Persian. The question is: what specific strategies have Persian translators used in dealing with colloquial expressions in English-into-Persian subtitled films? The colloquial expressions were classified based on the combination of taxonomies presented by McCrimmon…
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How To Start Your Voice Over Career, Part 1
If you have ever been told that you have a great voice, then you may have thought of making use of that great voice in a professional way, as a singer, announcer or as a voice over talent. Voice over, or adding your voice to advertisements and recorded messages, can be a very lucrative field for a trained talent…
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How To Hire A Voice Over Talent
It's not just commercials on television and radio that need actors to read information off-camera. There are a myriad of ways to use voice to educate, inform, guide, entertain, and, of course, sell…
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The Power of Film Translation
The objective of this paper is to demonstrate the great power of film translation. This aim is accomplished by presenting the major modes of film translation, their world distribution and history, which are then followed by an analysis of dubbing and subtitling from the perspective of domestication and foreignisation. …
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Middle Earth Poses Challenges to Japanese Subtitling
With the proliferation of foreign films released in cinemas, on satellite TV channels and inflight entertainment, on video and DVD, subtitling as a means of globalization is in huge demand. The special constraints imposed by the medium and the time sensitivity of the film industry can be compared to some of the challenges faced by the localization industry. This article revisits the recent furor over the Japanese subtitling of The Lord of the Rings: The Fellowship of the Ring and considers a solution for consistent quality in subtitling by drawing parallels to localization …
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Subtitling: Changing Standards for New Media?
As one of the best-known figures in the subtitling business, Mary Carroll, Managing Director of Titelbild Subtitling and Translation GmbH (Berlin), joined another well-known figure in the field, Jan Ivarsson (former Head of Development for Swedish Television) to draw up the Code of Good Subtitling Practice in 1998. The Code has been adopted by ESIST, the European Association for Studies in Screen Translation and is now used throughout the industry. In the article below, Carroll provides some historical perspective on the subtitling field, along with problems and recommendations for new standards for DVD multilingual subtitling …
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Subtitling and Dubbing: Restrictions and Priorities
The concept of translation as retextualization. The contrast between Fidelity Criticism and Intertextuality. Definition of the terms subtitling and dubbing with a comparison with them. Oral and written language. The importance of non-verbal information from the images of a film. The pros and cons of subtitling and dubbing …
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The Viewer as the Focus of Subtitling Towards a Viewer-oriented Approach
The purpose of this paper is to consider the theoretical issues relating to the viewership of subtitling. I begin with some considerations regarding subtitling audiences, then, following Delabastita's model for film semiotics, I discuss the cognitive demands on viewers of subtitled material. In this regard, I compare and contrast reading of translated literary texts and the viewing of subtitled film. I also discuss the status of image in the subtitling process …
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