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Global by Design




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Channel Title: Global by Design
Channel Website: http://globalbydesign.com

Channel Description: Adventures and web globalization and global marketing

 
The top 25 global websites from the 2017 Web Globalization Report Card
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the top-scoring websites from the report: For regular readers of this blog, you’ll notice that Google …
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Websites are dead. Long live websites.
Remember not very long ago when social media experts were preaching the value of a Facebook page over a website? It was not uncommon to be told to dump your website altogether in favor of a Facebook page and Twitter feed. Why bother with HTML when you you could simply hashtag your way to global success? My …
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Conduent and 5 tips for creating a more world-ready website
Xerox recently spun off its services unit into a billion-dollar global company known as Conduent. I took a quick look at the Conduent website to see how world-ready this “global” website had become in its very first iteration. And, spoiler alert, it’s clear that Conduent is only just getting started. Here’s an excerpt of the home page: And a close-up of the …
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Celebrating the “Father of Pinyin”
I was saddened to read that “the father of Pinyin” died this weekend in Beijing (though he did live to be 111 years old). While until now I never knew very much about the man himself — who daringly criticized the Chinese government, wrote dozens of books, and was exiled during the Cultural Revolution — …
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Language Connects People
I’ve just printed a new batch of our popular Language Connects People posters and have a few that are not quite perfect that I’m offering at a discounted price. As you can see here, there is a small black line around the edges — nothing you’d see after framing, but not quite perfect. If you’re …
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Lululemon: Global shipping is step one
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon is only focused on shipping globally, which is a nice feature for English-speaking customers around the world. But I wish the website made this explicitly …
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NOTO, as in No Tofu
First of all, I love tofu. But when you see it on a computer screen, it’s not so nice. Like those two rows of “tofu-shaped” objects shown below that indicate a missing font: Tofu used to be a much bigger problem ten years ago, back when fonts are strictly aligned with different character sets and computers …
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Boeing and the trouble with flags in global gateways
Examine the Boeing global gateway below and see if you can see a problem: I did not realize the Middle East had an official flag but, according to this gateway, it does. And herein lies a major problem with using flags — they’re not well suited to regional websites. Apple has a similar problem as illustrated by its …
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The world’s biggest shopping day is November 11th
China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place on 11/11. And despite being a one-day event the pre-promotion is in full effect. According to brandchannel, Alibaba is intent to set new records this year by expanding beyond China’s border. Its long-term goal is two billion shoppers, so they have no …
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Tiffany: The best luxury website of 2016
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany emerged on top, largely because of its investment in global ecommerce. Most luxury brands have been late to embrace ecommerce and, even now, have a …
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Country Codes of the World XL
I love to design custom Country Code or IDN prints for various companies and organizations. And, on occasion, these prints can be quite large, as shown below: This photo is from the London office of a US-based company. I hope to see it in person someday. If you’re interested in a custom design for your office, or wherever, …
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More than half of the leading global websites support Thai
Following up on my previous post, I was asked just how prevalent Thai is on the leading global brands. According to the 2016 Web Globalization Report Card, Thai is now seen on 54% of the websites studied. Among the websites that support Thai are: Air France Airbnb Coca-Cola Dyson Emirates Expedia Ford Hertz Hilton Honeywell …
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Web localization is a black and white issue
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this mean for website localization? Consider the Thailand home pages for Apple: Samsung: Microsoft: McDonald’s: Starbucks: And Coca-Cola has gone black on its social feeds: Web …
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WordPress reaches 50 languages as it expands into India
This blog began more than a decade ago when WordPress was available in English only. WordPress is now available, fully translated, in 50 languages, in impressive achievement. Polyglots Team Experiences Record Annual Growth, Expands WordPress’ Reach to Millions with New Translations One of the latest languages to be added is Gujarati, an Indian languages spoken …
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Are you celebrating India’s festival season? Amazon sure is
Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place. Amazon launched its Great Indian Festival promotion this week with free prizes including a number of cars, even a free home. Just a day in, Amazon claims record sales and one billion hits, which doesn’t really mean anything, but …
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Nike improves its global gateway
Nike made an important improvement to its global gateway over the past year that I want to draw your attention to. First, let’s take a look at the home page, circa 2015: If you look closely at the bottom of the web page, to the left, you’ll see the American flag — the link to …
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Country Codes of the World in white
  I want to thank internet researcher Anat Ben-David for sharing this photo of her office wall. I’ve usually seen our Country Codes of the World print framed in black but I think white looks better! PS: The Country Codes print is currently on sale until Friday.
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Deloitte: The best global professional services website of 2016
For the 2016 Web Globalization Report Card, we studied five professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC This is the first year in some time that none of the professional services websites made it into the top 25. This is largely due to the fact that these sites offer poor or uneven …
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Apple.news or news.apple?
In a development that few people will notice but is interesting to us domain geeks, Apple is in the process of retiring its news.apple.com domain in favor of apple.news. The .news domain is a top-level domain, much like .biz or .guru. You can register yours here. Apple is not going to shed light on why it is …
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Car companies embrace global automotive platforms but resist global website platforms
Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website or software platform. You want a design that can be adapted to many different countries, and many different cultures and demographics within those countries. And as …
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Global by Design




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