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Channel Title: Global by Design
Channel Website: https://globalbydesign.com

Channel Description: Adventures in web globalization, transcreation, marketing and design

 
Global gateway fail: Slack

Although Slack is not (yet) included in the Web Globalization Report Card, I wanted to point out something that I hope Slack fixes before it gets too far along on its global journey. Shown below, Slack locates its global gateway in the footer of its website, which is a poor place to locate it. But […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Global gateway fail: Slack appeared first on Global by Design.

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Forget it, Jake. It’s China.

A timely article in The Wall Street Journal (that I only recently got around to reading): “The future’s not here.” American business people once saw China as dynamic, exciting and wide open. Not anymore. To which I ask: When was China ever “wide open?” An excerpt: For years, American entrepreneurs saw a place in which they would start tech businesses, build […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Forget it, Jake. It’s China. appeared first on Global by Design.

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A More Responsive Google Translate

Google Translate is the world’s most popular translation tool. The company says it now translates 30 trillion sentences a year across 103 languages. The key data point here is the 103 languages. No other free translation tool comes close to this range of languages. And while the quality across the lesser-used languages is quite uneven, […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post A More Responsive Google Translate appeared first on Global by Design.

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Peak flag: The decline of flags on websites has begun

I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. This is a good thing. On a personal level, I love flags. But from a […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Peak flag: The decline of flags on websites has begun appeared first on Global by Design.

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Which power plug do you use in Argentina? Both of them…

On a recent trip to Argentina I was determined to bring the right power plug adapter. There are actually two standards in use across the country and you can’t always be sure what power outlet will be greeting you in your hotel room. The last time I was there I guessed on using just the […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Which power plug do you use in Argentina? Both of them… appeared first on Global by Design.

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What do the colors of your flag mean?

Wondering what the colors of a flag actually represent? Flag Stories includes an impressive collection, dissection and compilation of the world’s flags into a range of infographics. For instance, you’ll get a see a visual compilation of the elements shared by the world’s flags, as well as common colors. This site underscores what I’ve been […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post What do the colors of your flag mean? appeared first on Global by Design.

...read more

Verisign launches Hebrew .com domain

Verisign has owned rights to the .com domain for many years, and profited enormously. So it’s no surprise that the company has been eager to see continued profits from language/script-specific equivalents of .com. So it has recently pushed ahead with the Hebrew .com, which reads קום. Verisign notes in CircleID: Notably, a Verisign survey conducted in […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Verisign launches Hebrew .com domain appeared first on Global by Design.

...read more

It’s time for your website to go flag free

If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just textually but visually. And this includes the global gateway. But the fact is, flags are […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post It’s time for your website to go flag free appeared first on Global by Design.

...read more

What’s the world’s most multilingual website? (2018 update)

A few months ago, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the website of the Jehovah’s Witnesses. As I noted in the essay: The JW.org website supports more than 675 written languages. And it doesn’t stop at […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post What’s the world’s most multilingual website? (2018 update) appeared first on Global by Design.

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Yet another reason to avoid using flags on your global gateway

As readers of this blog well know, I often refer to China and Taiwan when making the case for avoiding the use of flags on a global gateway. There are many others reasons, of course, but geopolitical issues have become more acute lately. I could also point to the Russia and Kosovo as another case […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Yet another reason to avoid using flags on your global gateway appeared first on Global by Design.

...read more

Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia

It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new audience of drivers was being welcomed by the world’s automakers. I spent time visiting the Saudi Arabia websites of a number of automakers, all included […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia appeared first on Global by Design.

...read more

To create a world-ready mobile app, think small, as in “lite”

If you don’t know what your mobile app weighs (in kilobytes), then it’s safe to say your emerging market strategy could use some tweaking. That’s not to be harsh, but to face the simple fact that mobile users in emerging markets (and even many developed markets) are quite sensitive to data usage. And for good […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post To create a world-ready mobile app, think small, as in “lite” appeared first on Global by Design.

...read more

Globalia illustrates why your global gateway should be in the header

Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing from the home page — my native language. Not surprisingly, the global home page defaults to Spanish. So I went looking for a link to […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Globalia illustrates why your global gateway should be in the header appeared first on Global by Design.

...read more

Speaking in Tongues: Corporate America needs to get religious about languages

I was happy to have an essay published in the recent issue of Multilingual. In the essay I write: While Wikipedia, Google and Facebook are among the leaders in languages at 298, 172 and 107 respectively, they don’t come even close to the website of the Jehovah’s Witnesses. That’s right. The world’s most linguistic website […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Speaking in Tongues: Corporate America needs to get religious about languages appeared first on Global by Design.

...read more

Deloitte: The best global professional services website of 2018

For the 2018 Web Globalization Report Card, we studied the following 6 professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC Last year, Deloitte and KPMG tied for first place. This year, Deloitte pulled ahead of KPMG with the top score. While KPMG may lead in languages, Deloitte leads in global navigation as […]

Author information

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.

The post Deloitte: The best global professional services website of 2018 appeared first on Global by Design.

...read more

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