Brain Gets Smart but Your Head Gets Dumb. Stop Borrowing!
By James Quinn,
a certified public accountant and a certified cash manager
TheBurningPlatform.com
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Mott the Hoople and the Game of Life. Yeah, yeah,
yeah, yeah
Andy Kaufman in the wrestling match. Yeah, yeah, yeah,
yeah
Monopoly, twenty one, checkers, and chess. Yeah, yeah,
yeah, yeah
Mister Fred Blassie in a breakfast mess. Yeah, yeah, yeah,
yeah
Let's play Twister, let's play Risk. Yeah, yeah, yeah,
yeah
See you in heaven if you make the list. Yeah, yeah, yeah,
yeah
Black Sabbath – War Pig
The
1970’s were a simpler time. As kids, we listened to All
The Young Dudes by Mott the Hoople on our portable record
players. We would cut Monkees’ .98s from the back of our
Raisin Bran cereal boxes. There were maybe ten TV stations
we could watch. For entertainment we would play board games
like The Game of Life, Monopoly, and Risk. I remember having
a two day Risk match with friends from our neighborhood.
Our parents didn’t smother us with attention. We created
our own fun. We organized our own roller hockey league with
games played in our back alley and on the side streets of
our neighborhood. We played half-ball against the back of
our row homes. We organized our own pickup basketball games
on the playground, running for three hours and refereeing
the games ourselves. There were five baseball fields within
a mile of our house where we could play for hours with our
friends. When we played organized sports there were winners
and losers. We routinely would leave the house in the morning
and not return until dark. I was allowed to ride my bike
the three miles to school through the cemetery and across
highways and trolley tracks. Money didn’t matter at all
in generating happiness. We had enough for two weeks in
Wildwood. That was more than enough for me. Between then
and now, something has gone terribly astray.
Today, we can download Mott the Hoople songs in an instant,
for $.99 onto our $250 iPods and then play them on our $100
iPod speaker system. For a mere $200 a month we can have
the Comcast HD triple play bundle of 1,000 stations, HBO,
Showtime, Cinemax, Starz, Sports packages, internet service
and VOIP. Why play a board game and interact with other
human beings when you can turn on your $399 PS3 console
and kill as many fake human beings in 3 hours as possible.
When you are tired of that game, just whip out the credit
card and download a new game for $39.99. Our kids today
are over scheduled, over indulged, over protected, and under
prepared for the future we are leaving them. Today, we pay
$200 per sport to sign our kids up at the age of 5 for little
league baseball, ice hockey, soccer, football, and basketball.
Kids get trophies for just playing. Everyone is a winner
in the politically correct world of today. Kids don’t have
the time or inclination to organize their own pickup games.
Kids catch a bus to a school that is two blocks way. A $10,000
vacation in Disney World or Cancun is now the standard family
vacation. We’re raising marshmallows and we are handing
them a country that is in the midst of a debt induced death
spiral. How did we get here?
Brain Gets Smart but Your Head Gets Dumb
The National Debt is currently $11.2 trillion or 80% of
GDP for the 1st time since Harry Truman was President. Based
on the usually underestimated CBO deficit estimates, the
National Debt will exceed $14 trillion in 2012. The National
Debt will be close to 100% of GDP for the 1st time since
WWII. In the 1940’s we were engaged in a war of survival
and needed to borrow to produce the tanks, planes, ships
and guns to win the war. There are a couple small differences
between the 1940’s and today. The government borrowed all
the funds from its patriotic citizens through the issuance
of war bonds. The Personal Savings Rate was 25% during the
war. Today, we are attempting to borrow hundreds of billions
from China, Japan, and the Middle East. The Personal Savings
Rate has risen from below 0% to 4% today. At the end of
the war, the United States dictated the economic future
of the world, producing the goods the rest of the world
needed. Today, we are the biggest debtor nation in the world.
We no longer dictate the economic terms to the rest of the
world. Our government and citizens have fallen for the same
misguided advice. Live for today and don’t worry about tomorrow.

Well the years start coming and they don't stop coming
Back to the rule and I hit the ground running
Didn't make sense not to live for fun
Your brain gets smart but your head gets dumb
The ice we skate is getting pretty thin
The waters getting warm so you might as well swim
My world's on fire how about yours
That's the way I like it and I never get bored
All Star – Smash Mouth
Based on the chart below it is clear that our heads got
dumb starting in the early 1970s and with the onslaught
of our “smart” MBA brains to Wall Street in the early 1990s,
securitization led the charge to our ultimate destruction.
Consumer credit outstanding grew from $169 billion in 1975
to $2.6 trillion in 2008, a 1,400% increase in 33 years.
Over this same time frame US GDP grew from $1.6 trillion
to $14 trillion, a 800% increase. Personal consumption expenditures
rose from $1.0 trillion to $10 trillion, a 900% increase.
Consumer expenditures accounted for 63% of GDP in 1975 versus
70.5% in 2008. Houston, we’ve got a problem. When Nixon
closed the gold window in 1971, the Federal Reserve was
free to print as many dollars as they desired with no constraints.
It took a little while to get going, but once consumers
and politicians realized they could spend whatever they
wanted today with no adverse consequences, they were off
to the races. I find it amusing that with consumers owing
$2.6 trillion in consumer debt (approx. $23,000 per household),
unemployment soaring, wages stagnant, home prices plummeting,
and retirement savings obliterated, the talking heads on
CNBC are calling for a consumer led recovery in 2009. An
unsustainable trend will not be sustained. Regression to
the mean has commenced.

The most revealing aspect of the consumer debt outstanding
statistics between 1975 and 2008 is the fact that up until
1990 consumer borrowing was done through traditional outlets
of commercial banks, finance companies and credit unions.
The wizards of Wall Street took consumer debt to a new level
in the early 1990s. These geniuses figured out with their
financial models they could package consumer debt into pools
and sell it to pension funds, mutual funds, little towns
in Norway, and anyone who wanted a great return with “no
risk”. This new financial product led to a surge in credit
card issuance by the major players in the industry. The
MBAs assured everyone that even debt from subprime borrowers
could be turned into gold by packaging it just so. Like
any ponzi scheme, this consumer debt scheme needed more
and more debt issuance to cover the increasing bad debt
in the portfolios. Once the market for buying the pools
of toxic debt seized up in 2008, the game was over. Another
interesting aspect is that while the coming crisis was clearly
seen by smart analysts like John Hussman, John Mauldin,
and Jeremy Grantham in 2005, Commercial Banks and the Government
ramped up their lending by 24% between 2005 and 2008. Credit
unions, savings institutions and non-financial businesses
decreased their risk exposure. The biggest and brightest
made the riskiest bets at the exact wrong time. Did they
do this because they knew the Fed would bail them out? I
think the proof has been borne out.
Consumer Credit Outstanding 1
(in billions of dollars)

1. Covers most short- and intermediate-term
credit extended to individuals, excluding loans secured
by real estate.
2. Outstanding balances of pools on which
securities have been issued; these balances are no longer
carried on the balance sheets of the loan originators. n.a.
= not available.
Source: Federal Reserve Board. Web http://www.federalreserve.gov/default.htm.
Credit Card With No Limit
I'll need a credit card that's got no limit
And a big black jet with a bedroom in it
Rockstar – Nickleback
We all deserve to live like rock stars. We just need a
credit card with no limit. If you can’t get one credit card
with no limit, get 20 credit cards with a $10,000 limit
on each and the sky’s the limit. According to myfico.com,
the average consumer has a total of 13 credit obligations
on record at a credit bureau. These include credit cards
(such as department store charge cards, gas cards, and bank
cards) and installment loans (auto loans, mortgage loans,
student loans). Of these 13 credit obligations nine are
likely to be credit cards and four are likely to be installment
loans. Between 1980 and 2000 13.5% to 15.5% of American’s
disposable income went towards debt payments for mortgages,
credit cards, auto loans and personal loans. From 2000 until
2008, with the help of the Federal Reserve, the top 10 credit
card issuers, the auto financing arms of GM, Ford &
Chrysler, and President Bush’s defeat terrorism by buying
an SUV cheerleading, consumer debt payments skyrocketed
to 18% of disposable income. Disposable personal income
in 2008 was $10.6 trillion. Therefore, consumers paid $1.9
trillion towards debt obligations. To achieve normalcy,
consumers will need to reduce their obligations to 15% of
disposable income. This would require a reduction in debt
payments of $300 billion. A massive consumer deleveraging
will be required to reach this level.

President Obama, Ben Bernanke, and Timmy Geithner need
the consumer to keep doing their part in this colossal ponzi
scheme. They want consumers to borrow and spend as if nothing
has happened in the last 18 months. Consumer spending has
accounted for 70% of our $14 trillion GDP, or close to $10
trillion. In order for the Americans to have a chance at
a decent standard of living in their old age, they will
need to reduce annual spending by $1 trillion per year and
use that money to pay off debt. According to the Nilson
Report at the end of 2008, Americans' credit card debt reached
$972.73 billion. That number includes both general purpose
credit cards and private label credit cards that aren't
owned by a bank. The average outstanding credit card debt
for households that have a credit card was $10,679 at the
end of 2008. To get consumer debt as a percentage of GDP
to a manageable level of 13% will require deleveraging in
the neighborhood of $700 billion. This doesn’t include mortgage
debt. These aren’t the green shoots you’ll hear from Larry
Kudlow.

You may think all of this credit card debt is spread throughout
the banking system. Wrong my friend. According to the Nilson
Report, the top 10 U.S. credit card issuers held an 87.6%
market share of $972.73 billion in general purpose card
outstanding in 2008. That includes Visa, MasterCard, American
Express, and Discover. See if you recognize any of these
fine institutions.
General purpose credit card outstandings market share
2008
| Bank |
Taxpayer Funding |
| |
|
| 1. JPMorgan Chase - 21.22% |
$25 bil. |
| 2. Bank of America - 19.25% |
$52.5 |
| 3. Bank of America - 19.25% |
$50 |
| 4. American Express - 10.19% |
$3.4 |
| 5. Capital One - 6.95% |
$3.6 |
| 6. Discover - 5.75% |
$0 |
| 7. Wells Fargo - 4.21% |
$25 |
| 8. HSBC - 3.47% |
$0 |
| 9. U.S. Bank - 2.14% |
$6.6 |
| 10. USAA Savings - 2.02% |
$0 |
These 10 banks control virtually the entire credit card
market. These 10 banks have taken $166 billion of taxpayer
money while continuing to send out 5 billion credit card
solicitations per year. The Federal Reserve demands these
banks keep the credit flowing. Fitch's Charge-Off Index,
which tracks the write-down of uncollectable debt by credit
card firms, climbed 101 basis points to a record 8.41% in
February. That eclipsed the prior mark of 7.52% reached
in November 2005 during the spike in bankruptcy filings.
Credit card delinquencies shot to a record high of 4.33%
in February.
Meredith Whitney, the outstanding bank analyst, had this
to say, "This is the most interesting topic for me
out there, which is credit card lines. So, there are about
$4.2 trillion in unused credit card lines. And there are
about $840 billion of used credit lines. In the fourth quarter
alone, half a trillion dollars of lines were cut from the
consumer -- half a trillion. As Americans face layoffs and
pay cuts, they're turning to their credit cards to make
up the difference. These cuts in unused credit lines amount
to cuts in compensation.” Her gloomiest forecast is for
a 50% cut in unused credit lines. The cutting of credit
lines and absolute need for consumers to reduce debt will
put a lid on the consumer economy for the next five years.
Hilltop Houses Driving Fifteen Cars
'Cause we all just wanna be big rockstars
And live in hilltop houses driving fifteen cars
Rockstar – Nickleback
Americans love their cars. Americans are their cars. The
impression of achievement and elevated social status are
conveyed by the car you drive in the minds of many Americans.
If you want your neighbors, friends, work colleagues and
perfect strangers to think you are a success, just tool
around in a $50,000 Mercedes SUV. This damn economy is forcing
these socially conscious auto worshippers from following
their normal two year trade up cycle. The result is that
auto sales have plummeted from an annual rate of 16 million
to a current rate of less than 10 million. These short sighted
people have allowed the temporary psychological benefits
of driving a car they can’t afford to outweigh their long-term
financial future. Millions have made this choice. Now that
the debt bubble has imploded, the government is pouring
billions of taxpayer funds into the auto financing companies
like GMAC to try and re-inflate the bubble. Only a fool
would buy into it. Luckily, this country has no shortage
of fools.

The great American consumer has changed their car buying
habits over the decades. In the 1970’s they saved up the
20% down payment and then financed the remaining balance
over 3 or 4 years. With an average loan of $4,000 to $8,000,
the burden was not great. After 4 years, they owned the
car free and clear. They would then drive their American
built car until it fell apart, usually around 90,000 miles.
In 2008, the average new car loan topped out near $30,000.
In comparison, the median home price was $17,000 in 1970.

The $30,000 average car loan was made manageable by the
“creative” auto financing arms of the Big 3 extending loans
to 6 or 7 years. This worked fine for the trader uppers
in our society. They wouldn’t be caught dead driving a 7
year old car. It was a beautiful deception. Car buyers deluded
themselves that the debt didn’t matter and the car companies
deluded themselves that the loans would be repaid. A perfect
combination to sell 16 million cars per year for all eternity.
When the return customer came into the dealership to trade
up after two years, the dealers were perfectly willing to
roll the unpaid loan balance into the new deal. Presto!!!
We’ve got millions driving cars with a Loan-To-Value of
140%. How could this possibly fail? According to JD Power,
there are now 6 million people who are underwater on their
car loan. When this Ponzi scheme collapsed, car sales plummeted
40% and GM and Chrysler have been revealed as bankrupt disasters.

This brings us to the most irrational financial move anyone
can make, leasing a car. Estimates are that 25% to 30% of
all car sales have been leases. This is 4 to 5 million per
year. The most leased cars in 2008 according to LeaseTrader.com
were:
| |
MSRP |
| 1. BMW 3 Series |
$40,000 |
| 2. Mini Cooper |
$25,000 |
| 3. Mercedes C Class |
$35,000 |
| 4. Toyota Camry |
$25,000 |
| 5. Cadillac CTS |
$40,000 |
| 6. Mercedes SL Class |
$50,000 |
| 7. Land Rover LR3 |
$50,000 |
| 8. Lexus IS 250 |
$35,000 |
| 9. BMW X Series |
$40,000 |
| 10. Mercedes GL Class |
$60,000 |
This list substantiates that most people’s need for appearing
more successful outweighs the benefits of living within
your means and saving for the future. Personally, I want
to be financially secure rather than appear to be financially
secure. I’m evidently in the minority. A car loan payment
over four years that would normally be $399 a month can
be $249 a month with a lease, which is very appealing to
those who insist on driving a new car. The difference is
that you own the car after four years with a loan. With
a lease you become an indentured servant, forever indebted
to the car company master. The financial reasons for not
leasing are numerous:
- A lease starts a trend of perpetually paying a car payment.
If you never paid a car payment and the average car payment
in America was $350 a month, putting that $350 a month in
a mutual fund that made 10% would become $791,171 in 30
years.
- If you get in an accident and the vehicle is totaled, you’ll
still be responsible to pay back the full lease contract
amount. Even if the insurance company gives you back less
than what you owe to the dealership, you’ll be responsible
for the full amount.
- Many times, the lease agreement will be for 5 years/60,000
miles. So, if you go over that 60,000 and keep it until
the 5 years is up, you’ll pay a penalty for every mile over
60,000 miles. Most people use well over 12,000 per year.
- If you lose a job or experience a heavy time of financial
hardship and cannot afford the payment anymore, the dealership
will recover the car, sell it an auction, and if they sell
it for less than you owe for the lease agreement, you will
be legally responsible to pay the difference.
- The car is not yours, yet they still make you pay for the
maintenance of it. Again, you can’t claim the car as an
asset. It is technically still an asset of the dealership
that leased it to you.
- If you decide to take the option to buy the car at the end
of the lease term, you’ll have paid much more than the cost
of the car even if you had financed it.
In order to get ahead in life you need to invest in assets
that appreciate, not depreciate. Does the appearance of
wealth and success really outweigh actually being wealthy
and successful? Driving a $50,000 car doesn’t guarantee
happiness. If it did, we’d be the happiest country on earth.
Looking marvelous is a shallow, shortsighted way to go through
life. That is fine for those who choose that route, but
I’m tired of picking up the pieces of their shattered lives
with my tax dollars.
Illusions
The biggest and most dangerous illusion for Americans today
is that everyone deserves to be a winner. Everyone does
not deserve a trophy just for playing. If you screwed up,
didn’t work hard, didn’t save for a rainy day, and didn’t
save for your retirement, then you lose. The winners studied,
worked hard, lived within their means, and saved for the
future. The winners have the option to help the losers through
charitable means. If the government forces the winners to
pay for the bad choices of the losers, our economic system
is worthless. This is the reason that anger is building
in the country. The Tea Parties were not about taxes. They
were about anger towards our government for rewarding the
profligate at the expense of the frugal.
Comedian Andy Kaufman died in 1984 at the age of 35 from
lung cancer, even though he never smoked a day in his life.
Did he really die? Did we really put a man on the moon?
Andy was the master of illusion. Audiences never knew whether
he was serious or joking. Next time you are at a truck stop
take a look around. Andy might be there with Elvis. The
American government and its citizens have to get over their
illusion that they can spend their way to prosperity. According
to Zillow.com 33% of all homeowners with a mortgage owe
more than the home is worth. At least 67% of all homeowners
with a mortgage have 15% equity or less in their homes.
The average household has $23,000 of consumer debt. Six
million car “owners” owe more than the car is worth. The
median 401k balance is less than $15,000. Any economic recovery
that is dependent on consumers to borrow and spend will
just be a fool’s errand. The illusion of prosperity is coming
to a tragic end.
Hey Andy, did you hear about this one?
Published - June 2009
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