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List Building - 10 Ways to Build Your Subscriber List
By Titus Hoskins,
contact at bizwaremagic com
http://www.bizwaremagic.com
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Copyright © 2009 Titus Hoskins
It
is a well known fact that the key to successful online marketing
comes from building a well targeted and responsive opt-in
email list. This is mainly because your online marketing
success comes from building relationships with a large subscriber
base, but just how do you go about doing this?
An opt-in list is when you are given the option to receive
bulk emails that are also sent to a large majority of other
people. Generally you need a person's permission to add
them to such a list otherwise it will be seen as spam. Regardless
of what you're promoting or selling, if you want to succeed
online you need to build up your own opt-in list. Most professional
marketers use double opt-in which means subscribers must
fill in an opt-in form on a web page and then confirm or
verify their subscription in an email sent to them. This
eliminates any spam complaints.
Virtually everyone uses email so it won't be too hard to
build your list if you use some of the simple tactics listed
below. Keep in mind, using an opt-in contact list should
have a place in everyone's marketing plan as it is cheap,
fast, and still more effective than other outdated methods
of promotion and marketing. This is because a large majority
of the people who are making money on the Internet are those
who have built up a large opt-in list or are using strategic
follow-up emails in their marketing. They will have refined,
looked after and built up a trust with the people on their
list who they can contact in the future.
If you need any help with how to approach compiling your
opt-in email list then below are 10 quick and sure ways
of getting people to sign up for your contact list:
1. Set up an auto-responder which will
automatically send out messages to your visitor. It can
be set up with a series of compelling messages, which will
encourage your subscribers to buy your products or join
your business. Using Pop-Ups, Pop-Ins and Slide-In forms
on web pages will quickly build your list. Some professional
marketers make the "Close" button on this pop-up form very
hard to see, so that visitors will subscribe as a means
of closing out the window. Use your own judgment here, do
you want to be this sneaky? It's not exactly the best way
to start a relationship, but many savvy marketers use it.
This is the equivalent of "getting your foot in the door"
and then these marketers follow-up with quality content
to really get and hold your attention.
2. Have a concrete image or graphic of your ezine
or newsletter when giving people the opportunity to sign
up as this will increase your conversion rate. Your ezine
or newsletter can then be sent out daily, weekly, monthly
or whenever you need to send it. Relationship building is
the key here because you just don't want a list, you want
a responsive list.
3. Make it real simple for people to subscribe to
your opt-in email; it needs to be quick and easy
in order to encourage people to do it. For example you could
put a simple form in the left hand column of your websites
home page and other pages if possible. Most professional
marketers place their opt-in form on EVERY page of their
site.
4. Use social media sites like Facebook,
MySpace, YouTube, Twitter... truth be told all of these
sites are only glorified List Builders; make sure you're
taking advantage of them to build your list of contacts.
5. Use Forums - there are literally thousands
of forums and discussion boards so all you have to do is
find one that relates to your particular business and then
participate in the discussion. The key is to get targeted
subscribers, ones interested in your topic or subject.
6. Promote your website and yourself -
this can be done through such things as article writing.
This will promote your site in a way that will get your
site known and recognized by more people; become an expert
and people will want to get to know you and what you have
to say.
7. Ezine advertising is a cost effective and quick
way to attract visitors to your site in order to
get more subscribers. Ezine ads can be a very cheap and
effective way of building your list quickly. Many professional
marketers also use co-registration strategies - this can
be simply done by adding a form where your subscribers can
check to subscribe to other related ezines or newsletters.
You promote my list, I promote yours.
8. Have well written content - you need
to ensure that your website content is well written, informative
and appealing so that when people visit your site they will
hopefully opt-in to your email list. Again, if you have
nothing valuable to offer your visitors, they won't join
your list.
9. Always use incentives to reward people for joining
your opt-in list. Enticing potential subscribers
with a free report, video, article, ebook or software is
still the quickest way to get subscribers on your list.
10. Provide access to "Members Only" areas of your
site - this part of your website will be accessible
only when people have signed up to your opt-in email list.
Same can be done for articles or reports... give your visitors
a good teaser and then they have to opt-in to get access
to the rest.
These are just some of the ways to build your list quickly
but there are countless others, especially if you have a
product to sell and you can do JVs (Joint Ventures) with
other marketers or big-name Gurus. Then using a "Squeeze
Page" to collect contact information to quickly build your
list. So too is creating an affiliate program and letting
your affiliates build your list for you!
Just remember, building up the perfect opt-in email list
won't happen over night but by following the above steps
it will build quickly. Just make sure that as your opt-in
list grows, you provide your users with quality content
and you keep the list organized and managed in order to
keep your subscribers happy and satisfied so that they will
be willing to do business with you over the long term.
About The Author:
The author is a full-time online marketer who has numerous
niche sites. If you want to learn how to make your online
marketing much more effective by building your lists try
here: list
building ecourse Copyright (c) 2009 Titus Hoskins. This
article may be freely distributed if this resource box stays
attached. To learn more Internet Marketing Tactics try:
http://www.bizwaremagic.com
Read more articles written by: Titus
Hoskins
Published - April 2009
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