Web 2.0 Alphabet
By Sharon Housley,
sharon [at] notepage . net
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Web 2.0 is a perceived transition of the Web to web-based
applications. Web 2.0 is the next generation of technology
solutions where interactive content is the norm.
There is no agreement on exactly what Web 2.0 means. Depending
on who you are speaking with, you may receive different
explanations. At it's heart, Web 2.0 is about the maturity
of the Web. While many refer to Web 2.0 as companies that
employ powerful web technologies, the key components of
Web 2.0 are said to include: the Web as a platform, collaboration,
and syndication.
Here are the "ABC's" of Web 2.0...
A - Ajax
Ajax is an abbreviation for Asynchronous JavaScript and
XML, and is a web development technique for creative interactive
web applications. Many Web 2.0 websites use Ajax to interact
with website visitors.
B - Blog
Blogs are web logs that are updated regularly, usually
on a daily basis. They contain information related to a
specific topic. In many cases, blogs are used simply as
daily diaries about people's personal lives, political views,
or even as social commentaries. The truth of the matter
is that blogs can be shaped into whatever you, the author,
want them to be.
C - Collaboration
Collaboration is a hallmark of Web 2.0. Building communities
and developing content from multiple contributors is part
of what is unique about these second-generation websites.
D - Dynamic
Dynamic content refers to content which is obtained
from another source, and which is automatically updated
whenever the source content changes.
E - ECommerce
Ecommerce comes from the phrase "Electronic Commerce",
which basically means selling things over the Internet.
Many websites now conduct financial transactions over the
Internet. Ecommerce is simply a vehicle for collecting payments
online.
F - Folksonomy
Folksonomy is a means of classifying and categorizing data
on the web through collaborative efforts from the online
community. While not strictly synonymous to the term, this
is more commonly known as "tagging", where keywords
are associated with items or links. The keywords are used
to classify the items.
G - Global Navigation
Global navigation refers to a somewhat standardized navigational
menu structure that encompasses all the main pages on the
website. Regardless of the particular web page you are on,
you can navigate to any other part of the website using
the global navigation system.
H - Hosted Application
Hosted applications are typically interactive programs
that reside on the Internet, and are designed to run on
the Internet rather than being downloaded and installed
on the user's computer.
I - Information Architecture
Information architecture describes the structure and methodology
by which information (such as website content) is organized.
J - JavaScript
JavaScript is a cross-platform, object-based scripting
language developed by Netscape for client and server applications.
It is commonly used in web pages to add interactivity and
to dynamically update content.
K - Knowledgebase
A knowledgebase is a collection of facts, rules, and procedures
that are organized into a searchable format. In Web 2.0,
website knowledgebases are usually interactive.
L - Long Tail
The phrase "long tail" pertains to search engine
results. The "long tail" of search follows the
thinking that the combined total results of multiple less-popular
terms will exceed the results of a single more-popular term.
Many webmasters have given up their hope of ranking well
for the extremely popular terms, and instead are focused
on ranking well for the less-popular but more abundant terms
or phrases.
M - Mashups
Mashups are the result of merging content from a variety
of different sources, and thus creating new content based
on the merging and filtering of the resulting content.
N - Newsreader
A newsreader is a software tool or web application that
is used to read and manage RSS feeds.
O - OPML
OPML stands for Outline Processor Markup Language, and
is a standard for people wishing to import or export their
RSS feed subscriptions.
P - Podcasting
Podcasting is online audio content that is delivered via
an RSS feed. Many people equate podcasting to "radio
on demand". However, in reality, podcasting offers
far more options in terms of content and programming than
radio does. In addition, podcast listeners can determine
the time and the place of their listening, meaning that
they decide what programming they want to receive and when
they want to listen to it. Listeners can retain audio archives
to listen to at their leisure. While blogs have turned many
bloggers into journalists, podcasting has the potential
to turn podcasters into radio personalities.
Q - Query
A query is a phrase or a group of words, possibly combined
with other syntax, used to pass instructions to a search
engine or a directory in order to locate web pages.
R - RSS
RSS stands for Really Simple Syndication, and is a standard
for syndicating content online. RSS feeds are used to provide
real-time information to interested parties.
S - Social Bookmarking
Social bookmarking and social networks are collaborative
efforts that use democracy and voting to influence the importance
of items that are bookmarked.
T - Tags
Tags are descriptive keywords that are used to classify
and categorize items or URLs on social networks.
U - User-Generated
Content User-generated content refers to website content
that is created by the users themselves. It can be in the
form of message posts on discussion groups, blogs, comments
on blog postings, wiki entries, etc.
V - Vlog
Vlog comes from the phrase "video blog". This
is a blog that mainly publishes video content rather than
audio content. Video podcasting is sometimes called vodcasting.
W - Wiki
Wikis are a collaborative environment that is built around
input from community users.
X - XML
XML stands for eXtensible Markup Language. XML is often
used to update dynamic web content.
Y - YouTube
YouTube is a highly popular Web 2.0 video hosting website
that allows users to submit, view, and rate videos.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.recordforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.
Published - April 2009
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