Fear Factor in the Workplace: Would You Rather Eat Bugs Than Do Employee Performance Evaluations?
By Kim Vitray,
Operations Manager,
McElroy Translation,
Austin, Texas 78701 USA
http://www.mcelroytranslation.com/
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Operations Manager/HR Administrator
Disclaimer
This article is intended to provide accurate
and authoritative information regarding the subject matter
covered. Neither McElroy Translation nor the author are
engaged in rendering professional human resources or legal
services. If legal or expert human resources assistance
is required, the services of a competent professional should
be sought.
Abstract
Every employee deserves at least once a
year an investment of your time, effort, and personal attention
in an honest and formal evaluation of their performance.
Follow these tips to make the event as positive, productive,
and painless as possible.
Author Bio
Kim Vitray has been Operations Manager at
McElroy Translation in Austin, Texas, since 1999. She holds
a Professional in Human Resources certification from the
Society for Human Resource Management and also functions
as McElroy’s Human Resources Administrator. She is Administrator
of the ATA’s Translation Company Division.
Why do performance evaluations? Because
your employees need and deserve to know how they are doing,
what’s going well, what needs improvement, what you expect,
where they can grow, what opportunities are available, and
how they can succeed. Every employee deserves at least once
a year an investment of your time, effort, and personal
attention in an honest and formal evaluation of their performance.
And performance evaluations serve several good purposes:
they (1) provide feedback and counseling, (2) guide allocation
of rewards and opportunities, (3) determine employees’ aspirations
and plan training and development, (4) communicate expectations,
and (5) foster commitment, good communication, and mutual
understanding.
Of course, three prerequisites should be
in place before effective performance evaluations can be
held. These include: (1) a good written job description,
(2) good training, and (3) an “incident” file. An incident
file is where you keep notes, emails, and other documentation
about an employee’s activities and performance. Throughout
the year, every time you provide feedback to an employee,
receive a compliment about them, know that they attended
training or participated in an event, and so on, just put
a note in their incident file. You’ll then find that their
annual performance evaluation practically writes itself.
Just pretend that anything you put in an incident file may
be read aloud in court one day, and be sure to keep such
files for everyone, not just certain staff.
It’s important to be timely with performance
evaluations — being late signals to employees that they
and their performance are not important to you. Recognize
that a good performance evaluation takes time, and set aside
that time for the task.
Performance evaluations should always be
in writing — there are many forms and templates available
in office supply stores and on the web that you can use
as guides, although you should customize them for your environment.
The categories I use are Responsibilities, Accomplishments,
Job Knowledge/Performance/Productivity, Dependability/Cooperation/Initiative,
Work Environment/Safety (this is more or less applicable,
depending upon the position), Overall Performance, and Discussion/Action
Items. For manager and leader positions, I add these categories:
Managerial Skills, Communication Skills, Problem Solving/Conflict
Resolution, Administrative Skill, and Time Management.
Ask the employee to prepare a written self-evaluation.
Schedule a day for you and the employee to “trade” evaluations
with each other, and also schedule a formal sit-down meeting
and lunch (your treat!) on the next day. This 24-hour period
(don’t do it on a Friday) between exchanging evaluations
and meeting to discuss them allows you both the opportunity
to see where you agree and disagree, how well your discussion
and action items match, and anything else that might need
addressing.
Here is the cardinal rule for performance
evaluations: Nothing should be a surprise. If you have done
a good job throughout the year as manager, trainer, and
coach, then your and your employee’s evaluation will align
very well, and the meeting can be a positive and productive
discussion about how to move forward, even when there are
difficult or negative issues to be resolved.
You might also consider using a 360-degree
feedback mechanism. This is where, in addition to your evaluation
as “the boss” and the employee’s self-evaluation, the employee’s
peers and direct reports (if they have any) are also invited
to provide feedback. There are a number of web-based 360-degree
feedback instruments; this year I am using one called the
Leadership Navigator for Corporate Leaders, which is available
through the Society for Human Resource Management (SHRM).
This particular instrument costs $140 per person being evaluated,
is completely administered and taken online with a final
compiled report available to you in PDF format, and takes
only 15 minutes for a participant to complete. It covers
business focus, talent development, inclusiveness, integrity,
results orientation, customer focus, team leadership, and
communication skills; breaks out strengths and development
needs; and allows participants to provide narrative comments
in response to “This person’s most effective behavior or
skill at work is…” and “The one area that this person needs
to work on is….”
Following are some common evaluation “errors”
to avoid1:
- Halo/horn effect —the employee is extremely
competent (or low performing) in one area and is therefore
rated high (or low) in all categories
- Recency —the appraiser gives more weight
to recent occurrences and discounts earlier performance
during the appraisal period
- Bias —the appraiser’s values, beliefs,
and prejudices distort the evaluation
- Strictness —the appraiser is reluctant
to ever give high ratings
- Leniency —the appraiser is reluctant
to ever give low ratings
- Central tendency —the appraiser rates
all employees within a narrow range, regardless of differences
in actual performance
- Contrast —the evaluation is based on
how the employee compares to other employees, instead
of on objective performance standards
In your written evaluation, be sure that
you can support every comment, both positive and negative,
with examples or documentation (this is where your incident
file comes in really handy!). Avoid exaggerated, inflammatory,
or emotional language; be as accurate and objective as possible.
Also be specific and complete. List as many accomplishments
as you can; it’s a strong, positive statement to the employee
when you can remember and list more accomplishments from
the past year than they can. Relate your comments as much
as possible to the job description; don’t compare the employee
to other employees. Be honest and direct, yet professional,
polite, and constructive, in both word choice and tone.
Try to balance between positive and negative feedback, and
be sure to consider their performance across the whole time
period. Focus on their behaviors, which they can change,
not their personality, which they cannot.
Give specific examples of both positive
and negative behaviors. For example, “Employee X is very
considerate and proactive in covering phones and other administrative
tasks when needed. Examples include helping me assemble
new employee handbooks, handling phones so the receptionist
could go home when ill, and helping our bookkeeper with
invoice mailings.” Or, “Employee Y experienced a performance
slump during the last three months of last year, which was
evidenced primarily by reduced ability to keep up with her
correspondence and tasks in a timely manner, and more mistakes
and oversights and less organization and detail than we
were accustomed to seeing in her work.”
Avoid absolute language, such as “always”
and “never.” Don’t say “Employee X is always late for his
shift” unless that is absolutely true. It’s better to say
something like “Employee X was late for his shift at least
two times per week during the last three months.” And only
address performance problems that are patterns, not isolated
incidents. Clearly and specifically communicate what the
problems are, why they are problems, what behavior or actions
you want to be different, and how you want them to be different.
Likewise, when praising behavior, clearly state how pleased
you were to see it and how much you’re looking forward to
it continuing and expanding. Sandwich any constructive feedback
between praise.
Before the meeting, anticipate and consider
in advance all the potential responses or questions the
employee might have, and be prepared for them. Set aside
plenty of time for the visit, and do not allow interruptions.
Realize that the employee will be nervous, and take time
at the beginning of the meeting to establish rapport and
set them at ease.
Be as polite, respectful, and positive as
possible, particularly when discussing constructive feedback,
even if the employee is not. Be very aware of your body
language and tone. Place more emphasis on the future than
the past when discussing constructive feedback, and realize
that it is human nature for the employee to zero in on the
one constructive suggestion you may have made, instead of
the many accomplishments you praised. Focus most of the
discussion on the action plan.
If the employee brings up an issue or question
that is a surprise or you are not prepared to discuss, you
can defer, but don’t forget or wait too long to address
it. Always ask what you can do differently, better, or more
of; and don’t forget to ask what they need, and if they
have any questions, concerns, or comments. Actively encourage
their input to these questions—it may not be enough to simply
ask once. When they do respond, listen without interrupting
—no matter what they say! And close by thanking the employee
for something—good work, another year of service, extra
contributions, loyalty, dependability, and so on.
In closing, I strongly recommend that you
join SHRM (www.shrm.org). The membership is only $160 per
year, and it will be worth many times more than that to
you in terms of job descriptions, articles, policies, forms,
and a great deal more that they offer. And always bear in
mind one of my favorite quotes, by Dale Carnegie: “When
dealing with people, remember you are not dealing with creatures
of logic, but with creatures of emotion, creatures bristling
with prejudice and motivated by pride and vanity.” Welcome
to HR! Footnotes
1
From The SHRM Learning System, 2000, Module Two, General
Employment Practices.
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