Take this Social Bookmarking Quiz and determine
how much you know about the collective voice!
What Is Social Bookmarking?
Social bookmarking is a web 2.0 fad where users indicate
that a specific web page, article, podcast, video, or other
content is of particular value. The
"bookmark" is seen as a vote for that item. The
more users who bookmark an item, the more pronounced (popular)
the item becomes within the social
bookmarking network.
What Are The Major Social Networks?
Different social networks appeal to different demographics.
For example, "Digg" is a relatively technical
social network, so the focus of most resources
found in Digg are technical in nature. "Delicious"
contains a wider variety of materials, and is easier for
the average user to manage. Here are a few of
the most popular networks:
Digg - http://www.digg.com
- technical users
del.icio.us - http://del.icio.us
StumbleUpon - http://www.stumbleupon.com
Reddit - http://www.reddit.com
Furl - http://www.furl.com
What Are Social Bookmarking Chicklets?
Social bookmarking "chicklets" are icons that
webmasters place on their web pages, which identify the
various social bookmarking networks. Typically when
they are included on a web page, the visitor can click the
icon and it will automatically bookmark that page within
the social network that the chicklet
represents.
Create chicklets - http://www.feedforall.com/social-bookmarks.htm
What Are The Benefits Of Social Bookmarking?
Social bookmarking is a grassroots process that allows users
to establish the value of a specific web page, article,
podcast, or video. By bookmarking an
item, individuals are casting a vote to endorse that specific
resource. The idea is that social bookmarking gives a resource
credibility; the more users
who bookmark a specific item, the more valuable the resource
is considered to be. Social bookmarking is all about the
collective voice. Most of the social
bookmarking networks increase the profile of items that
receive numerous bookmarks. It probably won’t be long before
the major search engines begin to
include social bookmarks as a part of their ranking algorithms.
What Is Social Bookmark Tagging?
Tagging is used as a way to categorize related bookmarks.
The tags are keywords that relate to the resource. In most
cases, users can search on specific
tags to locate similar bookmarked items.
How Is Social Bookmarking "User-Generated Content"?
Social bookmarking is all about people power. "Users"
enter their favorites, and the social bookmarking networks
manage all of the user information,
provide aggregate data by keeping score, and manage social
bookmark tags. Essentially, without "users" the
social bookmarking websites would not have any
content.
What Are Some Of The Popular Uses For Social Bookmarking?
Scholars and researchers often use social bookmarking to
share research material and information. News headlines
often find their way into social
bookmarking networks, and users determine the popularity
of a story with their voting power.
Is Social Bookmarking A Good Search Engine Optimization
Technique?
While social bookmarking may generate some marginal attention
for you, the content quality must be decent in order for
others to endorse the site. The
power of the collective voice and multiple bookmarks is
what will really draw attention to your website. Social
bookmarking will certainly not hurt your
search engine optimization efforts, but social bookmarking
alone will not result in a top search engine ranking.
Are Social Bookmarks Currently A Factor In Search Engine
Ranking?
At this time it does not appear that any of the major search
engines use social bookmarking as part of their ranking
algorithms. That said, the incoming
links for social bookmarking sites certainly do not hurt
a website’s search ranking. It is likely only a matter of
time before the major search engines
begin to use the collective voice as part of their ranking
algorithms, as it is becoming too loud to ignore.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.