10 Ways To Increase The Perceived Value Of Your Product
By
David
Riewe,
The Internet Marketer and Publisher,
Ft. Worth, TX, U.S.A.
david[at]riewe.com
http://riewe.com/
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1. Sell your product at a higher price.
This increases the perceived value because people
usually associate the higher priced product as being
better.
2. Offer a free trial or sample of
your product. This increases the perceived value because
people think you're confident in your product, so
it must be good.
3. Include tons of testimonials on
your ad copy. This increases the perceived value because
you have actual proof of other people's experiences
with your product.
4. Load your ad copy full of benefits.
This increases the perceived value because people
think they are getting solutions to a number of problems.
5. Offer an affiliate program with
your product. This increases the perceived value because
people can also make money with your product.
6. Give people a strong guarantee.
This increases the perceived value because it shows
that you stand be- hind your products.
7. Package your product with a lot
of bonuses. This increases the perceived value because
people feel they are getting more for their money.
8. Get your product endorsed by a
famous person. This increases the perceived value
because people think that famous people wouldn't want
their name associated with a poor product.
9. Include the reprint/reproduction
rights with your product. This increases the perceived
value because people can start a business and make
money.
10. Get the word out about your product
and brand it. This increases the perceived value because
people believe the brand name products have better
quality.
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