10 Ways To Make Your Ad Command Attention
By
David
Riewe,
The Internet Marketer and Publisher,
Ft. Worth, TX, U.S.A.
david[at]riewe.com
http://riewe.com/
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1. Place colorful graphs, pie charts and other charts in your
ad copy. Use charts that will grab a persons eye and
also support your product claims.
2. Highlight buying incentives like
free bonuses and money back guarantees. You could
place them in boxes or in front of a different colored
background.
3. Use short sentences or sentence
fragments in the body of your ad copy. A short burst
of words can catch a skimmers eye with one quick glance.
4. Highlight all the important keywords
and phrases in your ad copy. You could use bolding,
underlining and color to highlight the important words.
5. Place attention grabbing pictures
above and within your ad copy. A powerful technique
is to use before and after pictures of people using
your product.
6. Use a headline that catches the
attention of your target audience. One of the most
effective ways is to use a free offer as your headline.
7. Make your ad's keywords and phrases
standout by enlarging the text. This technique works
wonders with headlines and sub headlines.
8. Make your product's list of benefits
and features stand out by using a symbol in front
of each of them. The symbol could be a dash, solid
circle, star, etc.
9. Use sub headlines to break up your
ad copy and to capture a skimmers eye. You could make
them even more powerful by highlighting them with
color.
10. Use attention grabbing adjectives
to describe your product. For example sizzling, incredible,
high power, ultramodern, killer, eye popping, etc.
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