Affiliates: 10 Ways to Improve Credibility and Conversions
By
Rosalind Gardner,
Penticton, BC, Canada
author
of the best-selling "Super
Affiliate Handbook:
How I Made $436,797 in One Year Selling Other
People's Stuff Online".
To learn how you too can suceed in Internet and affiliate
marketing, go to:
http://NetProfitsToday.com
4,400+ Translation Agencies! Click Here to Buy the Database!
 Lack
of consumer trust is still the biggest obstacle to
online sales, and judging by the amount of spam and
scams flying about in cyberspace, surfers are right
to remain wary.
Savvy
online shoppers, however, know how to determine a
merchant's credibility with onsite information and
by asking pertinent questions.
Online
merchants and their super affiliates anticipate their
visitors' concerns and address questions before they
arise. In return, these customer-oriented salespeople
are rewarded with sales and conversion rates much
higher than their counterparts whose focus is elsewhere.
Here
are 10 ways you too can increase your conversion rates
by improving visitors' trust in your sites.
- HONESTY:
Visitors should know exactly what to expect before
they get to your site. Dishonest advertising wastes
their time and your money. They'll leave without
buying, or plans to return.
- SUPERIOR
KNOWLEDGE: Affiliates with high conversion
rates usually own the products they sell. First-hand
knowledge lends credibility to their personal reviews
and sets them apart from the crowd.
- INVITE
FEEDBACK: Testimonials from happy customers
are an excellent way to build trust in your product
reviews.
- SELL
QUALITY: Complaints, refunds and charge-backs
lower your reputation, as well as your revenue.
Sell only high-quality products.
- KEEP
DESIGN SIMPLE: Gratuitous animated graphics
scream "Webmaster Kindergarten". Focus
on your products, not fancy gimmicks.
- SHOW
RESPECT: Broken links, graphics and forms
are frustrating. Pop-ups, music and noise are maddening.
Respect your visitors' time and space. Make sure
your site is free of errors and other annoyances.
- BE
AVAILABLE: Make it easy for visitors to
get in touch with you. A highly visible contact
link on every page is usually enough to let visitors
know that you are readily available.
- EXPOSE
YOURSELF: It's a psychological fact that
trust increases with exposure. Stay in touch with
your visitors by sending them useful information
through your mailing list.
- STRETCH:
Affiliates often receive emails better handled by
the merchant partner. Don't ignore those emails.
Relaying the message promptly brands you as a professional
with both the customer and your partner.
- GIVE
TREATS: Freebies are like chocolate samples.
Few folks will turn them down, and your reputation
goes up when they're good.
As
you can see, gaining your visitors' trust is simple.
Simply be trustworthy. Incorporate one or all of the
above methods and watch your credibility, conversion
rates and sales increase.
Author's
Resource:
Article by Rosalind Gardner, author of the best-selling
"Super
Affiliate Handbook: How I Made $436,797 in One Year
Selling Other People's Stuff Online".
To learn how you too can succeed in Internet and affiliate
marketing, please visit http://NetProfitsToday.com
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