To All Internet Marketers - How To Get My Business
By
David Riewe,
The Internet
Marketer and Publisher,
U.S.A.
davidriewe[at]sbcglobal.net
http://www.free-online-course.com
4,400+ Translation Agencies! Click Here to Buy the Database!
More
and more people are realizing that the Internet offers
great potential to set up a healthy business for pennies
on the dollar. This is good news for internet marketers
- but it also means that they need to lift their game.
Why?
Because the would-be "netpreneur" has access
to way more training than ever before. It's possible
to get up to speed very quickly on what is needed
to get started online. This, in turn, means that people
quickly recognize what offers true value and what
does not. They see so many sales letters that they
become, to a certain degree, immune to the typical
hype. They're willing to spend - but they want value
for money. They want to be treated like intelligent
and discerning adults.
So
here's a message to all 'gurus' (and aspiring gurus)
who are keen to get their share of the dollars waiting
to be sent flying their way via cyberspace.
1)
What does it take to make people want to buy "you"
rather than some other internet marketer?
2)
What might make people want to unsubscribe from
your list?
3)
And what pushes them into asking for a refund?
What
Makes People Want to Buy?
-
They buy if they can see that a product will give
them new knowledge and understanding.
-
They buy if the purchase will speed up business
growth.
-
They buy if a product will automate a task that
eats into their time. (People quickly learn to spend
their time on marketing and product creation, rather
than repetitive tasks.)
Tip:
Once newbies have been exposed to a few sales pages,
it's not long before they learn to look beyond the
sales hype. They study a sales letter carefully to
work out what the product will "really"
offer them. (Do they need this? Or will it duplicate
something else they own?)
They
also learn to look for value for money. Some higher-priced
products are worth every cent. Some cheaper products
add very little to what they already know.
(Note:
Savvy internet marketers already realize that if they
put together online interviews offering truly valuable
information, they are far more likely to attract and
keep new customers. A quick example: Jane Smith listens
to a one-hour audio interview on search engine optimization
and traffic. She finds out some really useful information
she has not so far heard anywhere else. She decides
that this guy knows what he's talking about and shells
out a couple of hundred dollars for his products.)
What
Makes People Want to Unsubscribe from a List?
-
Getting four identical emails trying to sell them
the same product, because the sender hasn't figured
out how to move them from one list to another after
they buy.
-
Getting a 'canned' email sounding full of excitement
about a new product or service - which turns out
to be a duplicate of the email they get from six
other marketers who are affiliates for the same
product.
-
Getting email from a product creator about anything
under the sun because you bought XXX product from
them. If your customers sign up for a newsletter,
they expect mailings.
What
Makes People Want to Ask for a Refund?
In
the past, buyers tended to shrug and write off a bad
purchase. But increasingly, people are prepared to
stand up for their rights. If they feel they have
not received value for money, they will ask for a
refund.
So
what makes them decide to ask for their money back?
-
Software that doesn't work as it is supposed to.
-
Physical products (CDs, DVDs) that don't work on
their systems.
-
An e-book that is full of content easily found in
an hour's net-surfing.
-
An e-book that has skimped on content or that has
been poorly written.
-
An e-book that not only skimps on content but is
full of links to up-sells to get the 'really valuable'
information, or is full of affiliate links.
The
last case, an e-book full of affiliate links or links
to an up-sell...is something you should be giving
away free as part of your viral marketing campaign.
Charge for it and you risk your reputation for being
a source of quality information.
Other
things that bite into your customer's valuable time.
-
MP3's that are streamed from a website rather than
being downloadable.
-
e-books that are in ".exe" format only,
so the customer can't print them out in one 'hit'
(and can't access them on a Mac computer).
Give
your clients anything that they can listen to or read
away from the computer. Most of them spend enough
hours a day at the keyboard already. They'd rather
load an audio interview
into their MP3 players and listen while they go for
a walk or relax in the sun. They'd prefer to print
out an e-book and read it or mark it up while sitting
in an easy chair.
Please,
please don't tether them to the computer!
And
finally, about those "name squeeze" pages.
People are very quickly getting tired of having to
give up their email addresses just to get to a sales
page. Do you want them to buy or not? These days,
unless there's a huge buzz around the Net and they
want to see what it's all about, prospective customers
are just as likely to click the 'back' button on their
browser, or close the window and leave.
After
all, there's always another internet marketer waiting
to sell them a product. Probably one very similar
to yours. Marketers who respect their client's time
and intelligence are the ones who will get their loyalty
- and their cash.
About the Author: David Riewe - Internet
Marketer and Publisher http://www.free-online-course.com
Source:
www.isnare.com
Buy
databases of ideas!
Read
more articles on working as a freelancer - Free!
Read
articles for translators - Free!
E-mail
this article to your colleague!
Need
more translation jobs? Click here!
Translation
agencies are welcome to register here - Free!
Freelance
translators are welcome to register here - Free!
Subscribe
to TranslationDirectory.com newsletter - Free!
Take
part in TranslationDirectory.com poll - your voice
counts!
|
