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Writing e-mail that gains the trust and confidence of your readers
How do you ensure that customers will react well to an e-mail sales letter? Similarly, what if you're soliciting a job via e-mail, pitching a book idea or any of a hundred other situations that are increasingly handled by e-mail? How do you write e-mail that will gain the trust and confidence of your readers? Will your good looks help? Having lots of money? Being tall? The answer to all these questions is, of course, no. While these things can be a definite advantage in the real world, in e-mail, these factors are invisible. No, when it comes to e-mail, YOU ARE WHAT YOU WRITE. (A scary thought for some of us!) In
the everyday world, trust and confidence are influenced
by many things. These include your occupation, signs
of affluence, height, dress and looks. It may not
be fair, but we *are* judged by these criteria. Tall
people *do* have an advantage. In an e-mail message, though, these visual cues are not present, so how do we earn trust and confidence? Here's a posting to a newsgroup that I noticed many years ago. It's as true now as it was then.
These two writers have made an important point. How well you write is a very significant influence in determining how your e-mail will be regarded. When all other visual cues are gone, almost all that you can present to other people are your words. It's no surprise then that those who do not write well will find this disability a far greater handicap in the textual world of e-mail correspondence. The message then is clear. If you are what you write, write well! You'll find many more helpful tips like these in Tim North's much applauded range of e-books. More information is available on his web site, and all books come with a money-back guarantee. http://www.BetterWritingSkills.com
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