Do Yourself A Favor...
By Ken Leonard Jr.,
West Palm Beach, Florida, U.S.A.
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Web Design For Your Home-Based Business
Developing websites for selling products
online can be much different from designing the glitzy,
effects-driven sites of today. A website designer
may not realize the requirements of online marketing
related, or product selling/reselling sites. They
may sell you a design that looks great, but makes
no sales for you. A website, like any other method
of online promotion, has to be experimented with,
fine-tuned, and then "tweaked" some more.
It is a work forever under construction. Paying a
webmaster to edit your site frequently can get very
expensive, especially for those of you that are building
your online business "on a shoestring".
Designing a website may seem to be
quite a task for a non-techie. Well, it doesn't have
to be, even if you know nothing about web design or
HTML coding (the language of web pages).
Website design software known as "WYSIWYG"
(What You See Is What You Get) is available to let
the beginner design a great site, without having to
pay a webmaster. The GUI (Graphical User Interface)
allows the user to see exactly what changes in coding
look like, on the fly.
Instead of writing HTML code to form
pages,(etc.), simple tools are used to easily create
(after you've spent the time to learn how a very complex
piece of software works) website pages, place images
and text where you want them, work with color "palates",
and create "header tags" that will allow
you to get ranked highly (with a lot of work) in the
major search engines.
These programs have many features
that you may think don't apply to a productive sales-oriented
website, but you may find them useful to create other
sites that may not be sales sites, but are more image
and effects-driven by design. Purchasing a good website
creation program will set you back from $100 US to
over $500 US, depending on the functionality. This
wise investment, though, will pay for itself many
times, giving you an edge over the competition. Paying
a designer for just one website (plus a few edits)
can cost you as much or more as buying and learning
to use a great website design tool.
These programs involve quite a learning
process to become a proficient user, but if you weren't
willing to learn for the good of building a successful
online business, you wouldn't be reading this article
right now, would you?
As far as product recommendations
go, there are many, depending on your needs and budget.
Try to read up on different programs, from reliable
third-party tech sites (like C|NET or ZDNet), to get
unbiased opinions and user ratings.
Stay away from any programs that are
producers of "bloated code", which is extra,
unneeded code, that makes pages load and operate more
slowly. After reading, you will see that one of the
most notable examples of this is Microsoft's FrontPage.
I know a lot of you have a version of FrontPage already,
from your install of Windows or MS Office, but I really
recommend to go with a non-Microsoft product. The
reviews and user comments back me up on this. Read
Check out these three website design
apps. They rank highly with users and reviewers, and
after learning them, are easy to use. Use the links
below to visit their respective homepages.
At the low end of our price range
is HotDog Professional, from Sausage Software. This
has a very loyal following, has nice features, and
will cost you under $150 US.
The mid-priced pick has got to be
GoLive, from the great software minds at Adobe. This
full-featured, highly functional creation tool can
do some great things. It comes in around $300 US,
and integrates nicely with other Adobe apps, like
Photoshop. The online tutorials on the Adobe site
are video-based, with the actions happening on the
screen captures, along with audio narration.
At the top of our price range is the
very popular Dreamweaver from Macromedia. This app
is used by many of the top online marketers, and it
integrates with other
Macromedia graphics products, like Flash (produces
most of the cool animated graphics that you see on
the web today). This is a plus if you plan on designing
other non-sales oriented sites that make use of Flash
animation, or wish to design websites for profit.
You can also get the Studio version, that comes with
Macromedia's graphic editing/creation app Fireworks.
Highly recommended. Highly priced. (Around $400 US
by itself, $799 US with Flash, Fireworks, ColdFusion
Whichever software you choose, you
will probably find a free demo download available,
so take it on a test run. There are also tons of free
resources and tutorials online to help you learn and
to use your favorite one like a pro!
A Home Based Business Ken Leonard Jr. can help you with
starting a home based business in just days, using free
and low cost Internet Home Business Tools and Resources...
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