How To Get Free Promotion For Your Website...
Part 1
By Ken Leonard Jr.,
KLJ Online,
West Palm Beach, Florida, U.S.A.
http://www.kenleonardjr.com
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There
are many benefits in getting your name exposed by
writing articles for the internet. It is one of the
best free promotion methods you can use to grow your
business. This is a step-by-step lesson on how to
write your own promotional articles, and what to do
with them once they've been written.
The article should be targeted to
your particular niche customer. It will promote your
website or free course, so it must be written with
that him/her in mind. Write something useful, and
don't blatantly sell anything.
Create An Outline
Before you can write an article, you
have to know what you are going to write about, right?
Well, an outline forces you to organize your thoughts,
so they flow better. You should include these elements
when preparing an outline:
+ Headline + Get their attention!
+ Grabber + (first
paragraph) Make them want to read on.
+ Main points and sub-points
+
+ Conclusion/Close
+ Wrap it up, and make it short.
+ Sig File + To promote
YOU!
A sample outline (which I used to write this article)
can be found at
this link.
Time To Write
Once you have an outline to work with,
it is time to write your first draft. The best way
to get the draft "on paper" is to sit down
and write. Don't be concerned with length, grammar
or spelling. Just follow your outline, and don't stop
until you have reached the end. Write as if you are
speaking to your target customer.
Put It Away
Once the draft is finished, put it
away. Don't look at it for a couple of days. This
will allow you to look at it with "fresh eyes"
when you begin to edit.
First Rewrite
Now it's time to read over your draft,
and start making corrections. You may read a sentence,
and decide on a better way to phrase it. Watch for
bad grammar, but realize that you want to write in
a casual manner. Don't use any slang or regional expressions.
Foreign readers may not understand exactly what you
mean. Again, write as you would speak to a friend.
Avoid using big words, or passages that sound like
you are reading a college term-paper. Pass along your
tips in easy to read, easy to understand sentences.
The shorter the better, while still getting your point
across to the readers.
Scratch out words and sentences that
the article really doesn't need. Replace them with
something better (and shorter), or don't replace them
at all. Organize the paragraphs so that the entire
article "flows" nicely.
Let's Get Typing
Wait another day before typing your
hand-written draft. This will give you a better perspective
to edit the piece. The key here is to condense. Remove
more words than you add. At this point, you shouldn't
be adding words unless they're absolutely necessary.
If you really can't type, you may
find this
article useful.
You can't become an internet writer
if you can't type. Don't take all day to type a one
page article. You've got other work to do, you know?
Final Rewrite
Now that the article is typed and
edited, it is time to rewrite again. Your main goal
here is to make the final copy shorter than it is
now. The key to writing effective web articles is
to keep them as short and condensed as possible. A
person's attention span while reading on the web is
much shorter than if they were reading from a book
or a magazine. Don't waste the reader's time. Give
them what they want in a quick and pleasant way. Cut
out anything that is not absolutely necessary. Would
you rather read an article of 1200 words, or get the
same idea from one only 700 words? Shorter is better.
In Parts Two and Three, you'll learn
how to format your article for publication on websites
and in email newsletters (ezines). Then I'll show
you who to contact and where to submit your articles
for maximum exposure.
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