Alleviate Your Internet Marketing Stress
By Glen Snethun,
London, United Kingdom
trayder@direcway.com
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Do you have a detailed plan in place
to market your home-based Internet business? How about
a strategy that will work for your budget? Do you
know where to start?
If not, read on. This article is an
Internet marketing resource that you will find invaluable.
It is a free Internet marketing guide.
Five questions you need to ask yourself:
1) Who is my target customer?
2) What is my budget?
3) Where will I find my customers?
4) Why do they need my product or service?
5) How quickly do I want results?
Your budget will probably be the most
significant factor in determining your Internet marketing
program.
Organic marketing is definitely the
cheapest. Organic marketing is getting people to your
site to purchase without paying for advertising. It
is; however, more time consuming and takes longer
to see results. This strategy will be discussed in
more detail in my next article.
If your budget is more extensive,
you can obtain results quickly through strategies,
such as Pay Per Click, which will also be discussed
at a later date.
Get your groundwork done first…whatever
way you choose to market! First, determine the customer
you want to attract.
Who are they? Focusing on a certain “kind” of customer
will greatly improve your chances of exposing them
to your business. You have to know where your potential
customer is looking so you can be there too…staring
them in the face.
Next, give thought to why someone
would require your service or product. That will give
you clues about what keywords they will enter and
what sites they hang out on.
Then you can decide, for example, if you’d like to
advertise on those sites. You can also make your website
keyword rich.
Whoever puts forth the most effort
in planning and executing their Internet marketing
campaign WINS! It’s just that easy. The businesses
that are most visible get the most paying customers.
We witness the same concept with successful “brick
and mortar” businesses who are marketing geniuses.
Why would an Internet business be any different?
Answer the 5 questions above and join
me next week as I discuss organic marketing as an
option to paid advertising.
It promises to be gooood!
About the Author:
Glen Snethun is a full-time Internet
businessman: stock trader, author and coach. Glen
dedicates his time to showing others how to create
multiple streams of income using the Internet. Get
ideas from Glen at http://www.glensnethun.org
Copyright 2005 Glen Snethun
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