Real Estate is Booming and YOU are the prime Property
By Earl Mann,
Bowie, MD, U.S.A.
earl@earlmann.com
http://www.salesagent.tv
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The
information age has ushered in a change in
value assignment. The transition from a hard
(physical) asset based economy to a knowledge
based economy is in full swing. Icons of yesterday’s
wealth; buildings equipment, inventory and
tradition are being replaced by Intellectual
property, rapid innovation, and fluid self
definition. Companies started in the last
10 years are worth more than companies that
have been around as leaders in their industries
for over 50 years. Companies like AOL, Google,,
and EBay seem just as much a pert of the American
fabric as GM, GE and Ford. Who would have
ever believed that AT&T could disappear
as a leading provider of phone service?
Must of the rapid changed that sweeped into
our lives over the last 10 years can be summed
up under a single word – connection. Business
enterprise to business enterprise, computers
to computers, people to computers, and people
to people. This mass connection has both been
a massive liberator – potentially giving any
individual access to any one or piece of information
desired, while at the same time creating an
immense challenge of mapping your way trough
these potential connections.
Some wise person once said, “Solve a big problem,
and get a big pay check.” Well. The mapping
of these potential connections is growing
to be one of the most important “problems”
in modern commerce.
We live in a time now where we’ve transitioned
from a handful of television stations to 500,
over 500 stations being available to the average
person, the average home, and 8,000 or more
different niche magazines, and as many niche
newspapers and as many radio stations. And
what does all this have to do with real estate?
Maybe everything if the appeal of real estate
is asset accumulation and value appreciation
over time.
Not unlike a piece of property which has a
unique location, ownership and the promise
of appreciation over time; so is the network
of people that you are connected to. Not just
the ones you know, but the ones they know
and so on. Social networks – people connected
by relevance and or acquaintance is to golden
gate through the maze of possible connections.
These networks are the new prime property
of the modern economy.
Merchandisers, advertisers, and manufacturers
are having a very hard time getting their
message to people. They can no longer afford
to mass market. Mass marketing is too inefficient
and too expensive. What they want to do now
is send a very targeted message to a very
targeted group of people that are predisposed
to be interested in their message. This is
called “narrow casting.”
That’s an exciting time for people that are
in the business of building networks. You
know, the future of merchandising, the future
of commerce is in social networks, is in your
personal networks. The six degrees of separation
has never been more valid, more exciting and
more able to be the source of income generation
for anybody that becomes aware that they are
a part of a network and they can choose to
become a conduit, a tollbooth, a gatekeeper
to massive amounts of niche networks that
advertisers and merchandisers and consumer
product manufacturers are trying to reach.
This is the time, you know, in the formulation
periods of our nation, there were times when
people went out into unpopulated parts of
the country and staked their claim of land.
They claimed the waterfront property, they
claimed the riverfront property, they claimed
that rich valley property. The exact same
thing is happening now as we are becoming
more network aware. Now is the time to stake
your claim. The good news is that there are
infinite amounts of “land”, when you look
at social networks. We’re not restricted by
the borders of your town, by the borders of
your state or even by the borders of your
country. Now is the time to get smart on realizing
that you are a part of a network. Once you
become “network aware,” you need to become
“network centric” in your approach to everything
you do.
Trillions or dollars are on a course to flow
through these networks of connected people.
Some of us will simply be conduits while others
toll booths! Commerce is being redirected
to flow through your hands, your neighbor’s
hands even if you and your neighbor are never
aware of your position or role in the process.
You net worth is becoming your network whether
you choose to participate or not. You may
refuse to acknowledge that you are connected…but
you can never unplug.
About the Author:
Earl Mann, earl@earlmann.com
Learn more at http://www.earlmann.com
"The best technolgy is indistinguishable
from magic"..A.C. Clark Visit Earl's
discussion on the Science of Success, Instant
achievement, and paths to personal empowerment
at http://www.momovideo.com
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