Project managers:
the unsung heroes and heroines of the translation
world
By Claire Ingram,
Wordbank’s Assistant Director,
33 CHARLOTTE STREET, LONDON W1T 1RR, U.K.
TEL: +44 (0) 20 7903 8800, FAX: +44 (0) 20 7903 8888,
claire_ingram@wordbank.com
www.wordbank.com
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The
Project Manager - the unsung hero of the translation
and localization process. Claire Ingram, Head of Production,
at ATC members Wordbank explores just why good project
managers are the key to a quality service.
“Our
technical team has just changed the spec for the camera
slightly so, we need to change a couple of words on
the packaging - the changes are quite minor - are
we still ok for Friday delivery as we need to go to
print over the weekend” ?
The
answer, of course, for the Project Manager is "now
we're up against it, as this will involve contacting
38 of my translators across the globe to re-work the
affected sentences and then have it double-checked
by another 38 proofreaders". Project Managers
just have to grit their teeth and solve the problem
for the client in the fastest and most economical
way.
The
role of the Project Manager within translation and
localization companies has become increasingly pivotal
within the business, because Project Managers are
not only responsible for building a relationship with
the client, but also provide the crucial link between
all the different contributors to the localization
process. These will include sales, translators, editors,
proofreaders, QA-ers, terminology and translator selection
teams, designers, IT specialists and the client's
approval contacts in the local markets. So, for a
typical packaging project in 38 languages, the Project
Manager may have to manage the relationship between
more than 150 people in order to deliver the job and
the responsibility rests with them.
In
localization companies like Wordbank who specialise
in complex, multilingual projects, Project Managers
not only have to have a wide range of linguistic,
IT and communication skills, but they also need to
be superbly organised, think on their feet and operate
well under pressure.
The
Project Management role within the localization industry
has developed considerably over the last few years
and Wordbank has worked together with a number of
universities to help them to tailor their Project
Management modules to reflect real-life situations
in the industry. Not surprisingly, we now focus on
these universities when recruiting Project Managers,
as we can have some confidence that graduates will
have a good understanding of the complexities of the
role.
Increasingly,
a good Project Manager needs to be multi-skilled.
Key requirements are strong linguistic skills and
a real understanding of how different languages 'behave'
in print and online so that they can guide their clients
through the entire process. Project Managers also
need to have strong technical skills, as all projects
are managed in a technical environment that could
involve working with workflow systems, content management
systems, software applications and desktop publishing.
And
then there are the organisational and people skills.
At the heart of the Project Management function are
the requirements to be well organised with a passion
for detail; to be able to multi-task across a range
of projects; and to deliver a high standard of customer
service, so that every client is made to feel that
their project is of the highest importance for the
Project Manager.
No
two days are ever the same as every job and every
client is different and the only guarantee is that
no day will ever be dull!
This
article is republished with permission of Communicate
- the Association of Translation Companies' newsletter
- www.atc.org.uk
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