10 Killer Ways To Make Your Online Testimonials More Believable
By
David
Riewe,
The Internet Marketer and Publisher,
Ft. Worth, TX, U.S.A.
david[at]riewe.com
http://riewe.com/
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1.
PICTURES
Ask
people if they would e-mail a picture with their testimonial.
If they don't have one scanned you could have them
send their picture by mail and you could scan it.
This technique will give your testimonials more credibility.
2. ELECTRONIC SIGNATURES
Most
online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.
3. ONLINE AUDIO
You
could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web
site. You can find more information about converting
video recordings by typing "real video"
at a search engine.
4. POSTCARDS
Have
people mail you their testimonial on a postcard, scan
it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.
5. PROFILES
Ask
people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite
quote, etc. This will make your testimonials more
entertaining to read.
6. HAND WRITTEN LETTERS
This
is similar to the "electronic signature"
tip. Scan and upload the entire written testimonial
or letter to your web site. This will give your testimonials
a feel of realism.
7. RECORDINGS
You
could record peoples testimonials over the phone with
a mini tape recorder. Then, take the recording and
record it to an answering machine or voice mail system.
Under each one, include a phone number they can call
to hear the actual testimonial.
8. E-MAIL MESSAGES
When
you get e-mail testimonials, publish the entire e-mail
message instead of just the contents. It will be more
believable because it will include the date, time,
subject, who it's from and who it's to.
9. CONTACT INFORMATION
When
you get testimonials from people, ask them if you
could include their contact information under the
testimonial. This will allow potential customers to
ask your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.
10. ONLINE VIDEO
If
some of the people who give you testimonials have
a camcorder, ask them to record their testimonial
on video and send it to you. Then you could convert
the video to an online video file and upload it to
your site. You can find more information about converting
audio recordings by typing "real video"
at a search engine.
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